Director, Search - Paid Media - US

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

This is remote role, however you must be located within 50 miles of New York NY to be considered.

About You

You have a true talent for paid search, seamlessly blending strategy, creativity, and leadership. Your extensive knowledge of SEM and DEPT standards ensures campaigns are flawless, enabling your team of experts to excel. As a subject matter expert, you lead by example, demonstrating best practices and facilitating knowledge-sharing. You work closely with your team daily, providing guidance and support to ensure that activations run smoothly and clients achieve their goals. 

You are committed to building a thriving team and fostering growth and development at every opportunity. Always up-to-date with the latest SEM updates, you bring innovation to your track and champion performance, holding yourself accountable to client partners and KPIs. With a keen eye for talent, you identify potential, cultivate development, and build succession plans, leaving a lasting legacy of success and empowerment.

PROFICIENCY EXPECTATIONS

We expect Directors to be experts in paid search activation strategy and be able to understand how it weaves within the integrated media ecosystem. They are responsible for technical expertise and delivery excellence across all search channels. They successfully oversee a team of paid search experts that operates towards DEPT standards and supports career growth plans and the satisfaction of all of their team members.

• Directors should be proper subject matter experts in paid search, understanding how it plays a role within the entire funnel amongst other channels and ensuring their teams are adhering to best practices and promoting knowledge-sharing
• Lead paid search team members in daily account management, tactical creation, and implementation, tracking performance against goals, and adherence to deadlines
• Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
• Support client partners in managing client relationships as related to paid search strategy, team, and performance
• Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals
• Stay up-to-date on all information disseminated across the agency from Growth Teams, Qontrol, and Operations to ensure their track is adopting best practices and testing recommendations prioritized by the agency
• Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth.
• Oversees their activation team resourcing, consistently updating tracking to ensure utilization numbers are accurate and the team is fully utilized towards targets. Understands when their team is open for bandwidth and ready to take on clients.
• Consistently assess team/account fit, ensuring we have the right talent matched up to the right client search accounts based on complexity, size, and client needs.
• Ensures we have high-performing team members across the track and proactively identifies when someone is struggling.
• Provide coaching to both the employee and manager or implement a performance improvement plan to document progress on specific issues
• Set up skip levels with all team members to ensure managers follow all proper procedures and support their DRs appropriately.
• Complete all administrative requirements for your track:
• Monthly Client Spend Review/QA for search-specific channels
• Ensuring their team’s Harvest hours are being completed accurately each weekEnsuring communications dissemination from ELT/SLT are being shared promptly
• Review and approve expense reports according to company policy
• Manage ADP updates for team mobility and compensation
• Identifies succession plans for their team and cultivates talent development for upward mobility and plan