Senior Manager Marketing and Technology

Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.

Location: Remote, US based, Bay area preferred

Couchbase simplifies how developers and architects develop, deploy and consume modern applications. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers – all with best-in-class price performance. 

We are looking for a Senior Manager of Marketing Operations & Technology to drive and implement strategies and solutions with Martech tools that improve rep productivity, generate pipeline, and accelerate opportunities. This role will report to the Director, Database Marketing & Technology and partner closely with global campaigns, field and channel marketing, sales development, go to market, and sales operations teams. Ideal applicants are results-driven and analytical, with strong critical thinking, communication, and technical expertise and demonstrate a bias for action.

 

Responsibilities:

• Manage funnel & pipeline health and drive the right actions across Go-To-Market (GTM) teams to support lead conversion through the funnel, and improve new logo growth
• Help define and execute target account strategies; identify and recommend prescriptive sales plays; deliver insights and recommendations for optimizing the ICP
• Administer and drive strategies for core GTM tools; including 6Sense, Outreach, and Web Chat
• Partner with the analytics team and business stakeholders to define new dashboard requirements and advance existing dashboards
• Drive technology investment plan with GTM stakeholders; measure and report on ROI
• Define use case maturity, advancing usage for core technology applications that drive sales and marketing productivity

 

Qualifications:

• 10+ years revenue & marketing operations experience; preferably in enterprise SaaS
• Experience managing the marketing and sales funnel. Proven ability to help accelerate leads from creation to opportunity to close.
• Experience with defining the ICP, Target Accounts and ideal buying committee; recommending prescriptive sales plays and actioning with GTM teams
• Expertise with revenue / martech technology including 6Sense, DemandBase, Outreach, Drift, Salesforce and LeanData, amongst others
• Ability to influence sales leaders and reps to drive adoption and usage of technology; and launch new prospecting approaches and testing strategies
• PLG experience a plus
• Excellent planning, problem-solving and analytical skills

The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.Base Pay Range$150,000—$190,000 USD Why Couchbase? Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and