Manager, Marketing Broadband NAR

In our 'always on' world, we believe it's essential to have a genuine connection with the work you do.

The Broadband Marketing Manager is accountable for the overall performance and success of the North American value proposition and campaign strategy.  This includes messaging, planning, managing campaign execution, impact measurement of our marketing initiatives.

The role will require extensive cross-functional collaboration across all business levels to ensure alignment with and impact on our business goals. The marketeer is accountable for the overall performance and success of the campaigns.  You will be working onsite five days a week at one of our locations: Claremont, NC, Shakopee, MN or Lisle, IL.

 

How You'll Help Us Connect the World:

• Determine the campaign strategy – based on primary buyer business needs – detailing the breadth of campaigns, associated framework (top-level reputation campaigns and nested campaigns), on-brand campaign themes and messaging over a typical planning period of one year
• Liaise with Product Line Managers on positioning, messaging and campaign execution timelines, with clear consideration given to leading product promotion and launches and web communication strategies and ensure clarity of goals for each campaign in close collaboration with all key stakeholders
• Define objectives and suggest tactic mix for the programs within the campaigns– namely reputation, demand creation, and enablement – with brand and regional campaign teams and establish an agreed measurement strategy and metrics based on the agreed campaign goals: collaborate with marketing operations to establish, measure and optimize performance
• Architect and coordinate campaign content strategy and understand and track the overall budget allocation in support of each campaign
• Share best practices and successes to optimize the campaign approach
• Continue coordination with campaign execution teams (regional, digital, portfolio and marketing operations) to ensure campaigns stay on track and deliver results
• Coordinate quarterly reviews with key stakeholders to report on campaign performance vs. goals.

 

Required Qualifications for Consideration:

• Bachelor's Degree in related curriculum (marketing, business, communications, or similar business degree)
• 5+ years of marketing experience across multiple roles
• Experience building product marketing strategies, creating messaging value propositions and go-to-market strategies for products
• Demonstrated skills and competencies in the following areas: business acumen, global and strategic mindset, customer focus, courage, managing complexity, and organizational savvy.
• Strong written communication skills
• Excellent understanding of the latest digital, social, inbound, outbound and customer marketing tactics
• Highly experienced and knowledgeable in driving marketing programs in the technology space
• Flexibility to travel to attend relevant internal, sales and customer meetings.
• Ability to work five days a week from one of our offices – Claremont, NC, Shakopee, MN, or Lisle, IL

 

You Will Excite Us If You Have:

• Experience in generating strong value propositions
• Project management experience
• Demonstrated passion for marketing and an entrepreneurial spirit

 

What Happens After You Apply:

Learn how to prepare yourself for the next steps in our hiring process by visiting https://jobs.commscope.com/content/How-We-Hire