Product Line Manager- SEMI

SUMMARY OF POSITION: The Product Line Manager (PLM) is responsible for revenues and profitability of all products that are developed and manufactured by the Semiconductor product lines. The PLM champions, promotes and manages the designated product line to grow sales revenue, gain market share and optimize profitability. Effective Bourns PLMs work closely with Market Directors, Engineering, Production, and Sales to ensure the product line remains competitive and develops a leadership position in target market segments and applications. The PLM must deeply engage with and fully support the worldwide Sales team in targeting and penetrating key customers to achieve defined growth targets. The PLM provides leadership for functions dedicated to the product line which may include Application Engineering and Pricing Specialist. The PLM keeps abreast of product, market, technology, and application trends and provides leadership for selection and execution of product development and technology adoption. 

 

DUTIES AND ACCOUNTABILITIES (End Results Expected): 

1. Plan: 

 

a)    Prepares a product line business plan annually, or more frequently as required, detailing improvement actions, strategic initiatives and expected results. Establishes detailed tactical and strategic plans that meet long and short-term product line objectives.

b)    Develops and updates product and technology roadmaps which address lucrative market opportunities and those requiring competitive advantage to satisfy unmet needs.

c)    Monitors and assesses impact of industry technical trends and new technology development in the field and makes recommendations accordingly.

d)    Establishes meaningful measurable goals for direct reports and continually reviews performance, recommends pay increases, disciplinary actions, and other personnel changes.

e)    Establishes goals and improvement strategies for model families and product related processes. Manages projects in conjunction with engineering, manufacturing, and other functions to improve technical performance and cost competitiveness.

f)    Maintains a clear understanding of key competitors, competitive strategies, strengths and weaknesses, opportunities, and threats.

g)    Ensures appropriate representation in applicable industry association and standards committees.

h)    Maintains compliance to current applicable regulatory and industry standards and customer specific requirements, as applicable.

2. Execute: 

 

a)    Continually reviews product line performance relative to financial plan and market trends.

b)    Drives a customer-focused culture throughout the product line organization.

c)    Interacts closely with Market Directors to understand market trends and drive growth in key market segments and growth applications.

d)    Assists with new sales opportunities as required. Helps coordinate between sales, marketing, engineering, manufacturing, and the customer.

e)    Champions and promotes the product line to maximize market share position and sales revenue with distribution partners. Provides product and application training to Bourns’ Sales team members and channel partners.

f)    Drives market communication activities in close alignment with the Market Director and Marcom; contributes website content for optimal promotion of products and capabilities.

g)    Reviews and approves or rejects Engineering Change Requests. Coordinates customer approvals when required, including managing the end-to-end Product Change Notification process.

h)    Reviews and advocates for or rejects CAPEX requirements across Engineering, Production, and Facilities.

i)    Plans, prioritizes, schedules, and provides overall resource management for the product line to establish and achieve short- and long-range goals and objectives. Engages, as needed, with outside consultants, suppliers, agents, contractors, and other professional individuals on matters affecting product line planning, operations, and market penetration.

3. Manage:

 

a)    Establishes and implements effective improvement actions and recovery actions, as necessary.

b)    Accountable for product line revenues and drives revenue growth across key market segments.

c)    Accountable for product line gross margin and drives improved profitability. Sets product pricing and develops pricing tools for pricing analysts and strategists.

d)    Accountable for the proliferation of the products into new customers, market segments and applications.

e)    Manages product life cycles including new product introduction and product termination. Determines market potential and competitive environment in order to optimize the product line with additions and deletions.

f)    Contributes to gate rev