GTM Campaigns Manager

At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

About the Role:

The Marketing department at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments to grow and retain our client base. The Go-To-Market (GTM) Campaigns team is comprised of new sales, customer marketing, and international campaign managers. They develop and continually execute our go-to-market approach in collaboration with channel owners and stakeholders to generate demand, engage and renew customers, and ultimately grow market share with our platform and data offerings.  

The GTM Campaigns Manager role will focus on customer lifecycle campaigns to drive customer growth and support customer onboarding, adoption, and retention. This role will use data and insights about our customers, the market, win/loss analysis, and other customer signals to inform development and deployment of marketing programs and campaigns. Collaboration is key for this role – partnering across business functions to define and align on campaign success metrics and measurement capabilities. This position requires a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our customer base while ensuring our messaging to customers is compelling, consistent, and valuable across activation tactics.  

Primary Job Responsibilities:

• Continually lean into a strategic, growth-oriented mindset by synthesizing inputs from multiple data sources to analyze customer behavior and derive actionable insights for improving customer experience   
• Work with cross-functional business partners to regularly gauge client sentiment through a variety of strategies including win/loss data, customer interviews, and external research to pinpoint the challenges, business needs, and unique value propositions   
• Continually update and manage GTM priorities based on the articulation of customer insights, metrics, and overall desired customer impact 
• Monitor key customer metrics to inform marketing strategies or initiatives  
• Partner closely with account teams to understand their needs in relation to customer lifecycle stages and initiatives for marketing to support their efforts  
• Partner with Product Marketing on launch and release priorities, target personas, messaging, and competitive differentiators to inform milestone launch campaigns 
• Proactively inform channel owners (web, media, events, content/creative, etc.) of core GTM objectives, align holistic channel plans under GTM campaign strategy, and monitor and drive optimizations against targeted performance 
• Partner with Sales Enablement to ensure Sales, Customer Success, and Support teams can speak to the in-market value proposition. Ensure cross-functional teams leverage aligned content assets and messaging for each campaign   
• Partner with our brand team to develop and promote the PitchBook brand, positioning, and messaging. Identify core opportunities and moments in time to generate and amplify brand awareness 
• Own the consolidation of GTM channel activity as it pertains to customer lifecycle campaigns. Work with channel partners to provide overarching goals, objectives, target audience details, and core messaging. Enable channel partners to develop recommendations, then use an overarching strategic lens to finalize GTM roadmap 
• Ensure consistent and fully optimized, execution of campaigns and programs through active tracking of metrics and KPIs 
• Inform creation of compelling assets for PitchBook audiences to uplevel campaign touchpoints 
• Project manage program and campaigns aligned to internal and external GTM initiatives with