Senior Social Media Specialist

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

The ITSEE Communication Team shapes and feeds the different narratives that keep Glovo at the top of mind of consumers, bringing them closer to the lifestyle of the brand and sharing its human side. We are looking for a Social Media Specialist to develop and lead the social media strategy on local Social Media Channels across Italy & SEE markets (Romania, Serbia, Bulgaria, Moldova, Bosnia&Herzegovina, Croatia, and Montenegro).

This role, directly reporting to PR Lead ITSEE, will oversee and proactively manage Glovo’s social media channels in the ITSEE Region, being responsible for the organic and paid performance of the global channels, as well as the content strategy for them to keep Glovo top of mind, foster word-of-mouth and drive positive sentiment for the brand. Similarly, the support and coordination of the area at the local level is key to this position, serving as a social media expert to the local teams to accompany them in achieving their objectives.

This role will be a member of the Regional PR Team in Milan and work closely with the HQ Global Affairs and local business teams.

THE JOURNEY

    Plan and implement Glovo's social media strategy and activity across ITSEE channels to drive engagement and build an audience & community.

•     Serve as an expert in the area for countries, supporting and coordinating local strategies for global alignment and maximisation of local objectives.
•     Create high-quality concepts for scalable 360º campaigns with social media as a central element and scalable to countries.
•     Own the performance monitoring of local (Instagram, Facebook and TikTok) social networks for a flawless execution of the strategy in the ITSEE.
•     Coordinate local agencies for optimal paid amplification of organic content strategy on global channels and country support.
•     Daily management of Glovo's social networks in ITSEE (Instagram, Facebook and TikTok), including copywriting, creation of assets, design, publication and interaction with the community.
•     Ensure brand consistency through tone, voice and terminology across all our communications on social media.
•     Work with HQ and Regional teams, including PR & Communications, Marketing, Customer Care, Partners, People, etc.
•     You will oversee Glovo’s social media channels. You and the agencies will engage partners to co-create campaigns, ensuring strong branding, audience growth, and engagement.
•     Analyze PR and social media campaign metrics and measure success.

WHAT YOU WILL BRING TO THE RIDE

   3-4 years of proven work experience in social media

•     Excellent analytical skills, with a track record of delivering data-driven social media strategies and actionable reporting.
•     Proven experience implementing and managing Social Media Management Systems (e.g. Sprout, Meta Ads, Canva, Adobe Suite) to facilitate coordinated global social media programs (organic and paid).
•     Creative mindset and hands-on experience in content management.
•     Online copywriting and content experience for an advertising agency or in-house for a global brand.
•     Ability to think and deliver 360º multi-channel creative concepts.
•     Comfortable working in multicultural and fast-paced environments dealing with a high number of stakeholders, moving projects together and serving as a connectio