Digital Marketing Lead, Paid Search & Display

About the Team

The Digital & Media team at Stitch Fix is responsible for driving new client acquisition, as well as partnering with cross-functional teams on branding and retention opportunities. At its core, Stitch Fix is a personalization service, and our team leverages data to bring that same level of personalization to our marketing -- thus driving more efficient acquisition, retention and reactivation. Partnering closely with the broader marketing team, as well as the data science, creative, finance and product teams, we deploy a significant budget against a wide array of marketing channels, while continuously experimenting across new channels and within existing ones.

About the Role

As a Digital Marketing Lead, you will be responsible for leading strategy and execution across Paid Search and Display. These channels are critical in driving the success of our business and unlocking incremental client growth. This role will work across a variety of channels and creative formats and run campaigns that reach customers at all parts of the marketing funnel. You will accomplish this by partnering with external agencies as well as internal teams including marketing analytics, integrated marketing, data science, and creative in setting the audience and creative strategy as well as planning/executing campaigns which align with campaign and company objectives.

Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices.

You're excited about this opportunity because you will…

• Own acquisition and retention goals and performance metrics for Paid Search and Display campaigns, monitoring regularly for campaign effectiveness and identifying optimization opportunities.
• Utilize a data-backed approach to decision-making and campaign management, extracting insights for actionable changes and channel optimizations.
• Proactively make recommendations to optimize and scale campaigns through bidding/budgeting, targeting, and creative learnings.
• Collaborate with external agencies and internal cross-functional teams to execute paid media strategies on Search and Display, aligning with overall brand and growth strategy.
• Partner with in-house/external teams for creative development, including crafting briefs, conducting tests, and reporting on insights to optimize creative strategy across Paid Search and Programmatic Display.

We’re excited about you because…

• You have 4+ years of experience in Paid search and Display marketing; experience in programmatic display preferred.
  • Hands-on campaign management experience with key paid search channels such as Google and Bing.
  • Experience working with and optimizing campaigns through Demand-Side Platforms like Google Display & Video 360, Criteo, or similar platforms.
• You possess a "Test and learn" mindset, understanding the full user journey and the impact of Paid Search and Display.
• You are passionate about analytics, tracking, and measurement. Experience with Google Tag Manager is a plus.
• You are comfortable pulling your own data and conducting detailed analyses using tools such as Looker, Tableau, Excel, Google Sheets (pivot tables), and SQL.
• People describe you as a clear communicator, exceptionally organized, detail-oriented, and a team player.
• You’re highly proactive, self-motivated, and have a stellar work ethic. You’re looking for the right company to support your growth.
• You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each.
• You’re a builder, optimizer, and an executor, demonstrating the ability to manage campaigns at scale.

Why you'll love working at Stitch Fix...

• We are a group of bright, kind people who are motivated by challenge. We value integrity, innovation and trust. You’ll bring these characteristics to life in everything you do at Stitch Fix.
• We cultivate a community of diverse perspectives— all voices are heard and valued.
• We are an innovative company and leverage our strengths in fashion and tech to disrupt the future of retail. 
• We win as a team, commit to our work, and celebrate grit together because we value strong relationships.
• We boldly create the future while keeping equity and sustainability at the center of all that we do. 
• We are the owners of our work and are energized by solving problems through a growth mindset lens. We think broadly and creatively through every situation to create meaningful impact.
• We offer comprehensive compensation packages and inclusive health and wellness benefits.

About Stitch Fix

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