Senior Marketing Communications Specialist, WATCHMAN LAAC

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

Boston Scientific is seeking a Senior Marketing Communications Specialist, who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing and prospective patients and healthcare professionals (HCPs) for the WATCHMAN franchise. 

 

The Senior Marketing Communications Specialist, will plan, develop, and execute physician and patient-facing content and integrated communications plans that drive the WATCHMAN marketing objectives.  They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of our offering and accelerate adoption.  This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with the Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a results-focused individual contributor leader who can think strategically, while also rolling up their sleeves to drive superb execution.

 

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other levers within an omnichannel marketing program.

 

This opportunity is a hybrid work opportunity for candidates commutable to our Maple Grove, MN office location.

 

Your responsibilities will include:

 

• Proactively lead the development and execution of content and communications plans that support the WATCHMAN franchise, including the use of appropriate channels, messages, and tactics to HCP and patient audiences. 
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals. 
• Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives.  Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance.  Translate into new opportunities across communication channels via in-market performance insights. 
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with Boston Scientific and WATCHMAN™ established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
• Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.
• Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.

 

Minimum Qualifications: 

 

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 7+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
  • Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Deep experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience