Lead Product Marketing Manager, New Markets

Ready to be a Titan? 

We’re looking for a customer backed, data-driven messaging expert and execution-oriented product marketer to own product narrative, sales enablement, and go-to-market strategy for Service Titan’s Residential business.

What you'll do: 

• Define and lead Product Marketing’s strategic role in new businesses for Residential segment. Diagnose the state of go-to-market and establish the purpose, scope, and impact of product marketing.

• Validate our ideal customer profile, including target firmographics and buyer roles.

• Develop differentiated positioning and messaging that inspires customers and drives action. Educate both internal and external audiences on our value propositions.

• Strategize with sales leadership to develop and deliver sales enablement plans and sales programs to drive pipe generation and progression. Oversee the material development process, co-own the numbers. 

• Develop go-to-market strategy, execute campaigns, and collaborate with marketing and customer success to drive product adoption and growth. Prove efficacy with testing and success metrics.

• Partner with Sales & Customer Marketing to develop customer references, testimonials, case studies, claims, and other social proof assets for external and internal use.

• Influence the product roadmap by continually refining and synthesizing your understanding of the market, competition and customers we serve.

• Understand customer needs through market analysis, surveys, interviews, win-loss and product usage data. Use understanding to impact strategy.

What you'll need: 

• 9+ years of work experience, including 4+ years in B2B SaaS product marketing. Experience in mid-market (50-1000 employees) audiences. Experience in new markets is a plus. 

• Ability to create compelling narratives and positioning at both the product and audience levels, with a customer-centric approach.

• Strong curiosity, strategic thinking, and quantitative skills, adept at leveraging data to address challenges.

• Execution-oriented, with a track record of driving and launching go-to-market campaigns, sales enablement, and content.

• Influential collaborator, skilled in working with cross-functional teams and at various organizational levels.

• Excellent planning abilities, with a history of managing competing priorities and advancing multiple projects.

• Self-driven, goal-focused, and highly organized.

• Outstanding written and verbal communication skills, including editing and coaching.

• Deep understanding of primary B2B channels, including the sales process and lead generation channels, and what excellent product marketing support looks like for both.

• Experience conducting user and market research.

• BA/BS degree required; MBA a plus but not necessary.

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. 

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more. 

• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more. 

• Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shippin