Job Description

Health Care Consumer Brand & Customer Manager (HCC BCM)

We are seeking a highly motivated and passionate HCC Brand & Customer Manager to join our dynamic and committed HPV Vaccines Team in our company's PL Human Health division. As the HCC BCM you will be responsible for developing and implementing strategies to educate consumers about the importance and benefits of HPV vaccination across defined segments. Your primary goal will be to increase awareness, promote understanding and activate/drive adoption of HPV vaccines among the target audience in a highly collaborative, cross-functional internal environment.

Key responsibilities include

Develop robust HC Consumer Focused Education Strategy:

• Conduct thorough research on HC consumers attitude to HPV (Human Papillomavirus), associated diseases and the benefits of HPV vaccination.

• Analyze HC consumer behavior, demographics, and market trends to tailor educational strategies to target audiences.

• Collaborate with internal cross-functional teams, healthcare professionals, medical experts, and advocacy groups to develop accurate and compelling educational materials.

Design and Implement Educational Campaigns:

• Create and execute educational campaigns using various channels such as digital platforms, social media, print materials, and events.

• Develop engaging content in the form of articles, videos, infographics, and other resources to educate consumers about HPV vaccines.

• Ensure that all educational materials adhere to scientific guidelines, are accurate, and provide clear information on vaccine efficacy, safety, and side effects.

Drive Collaboration and Advocacy:

• Drive inclusive cross-functional collaboration around the area to ensure full coordination across business segments and x-functional alignment

• Establish strategic partnerships with healthcare organizations, clinics, schools (TBC), and community organizations to amplify the reach of educational efforts.

• Collaborate with healthcare professionals to provide accurate information and training to ensure they can address vaccine-related questions and concerns effectively.

• Work closely with advocacy groups and patient organizations (in close collaboration with Policy team) to support and amplify their efforts in raising awareness and education about HPV vaccination.

Consumer Engagement and Support:

• Develop initiatives to engage with the target audience, including online forums, webinars, and interactive content to address questions and concerns.

• Implement feedback mechanisms to gather consumer insights and understand barriers to vaccination.

• Provide support and resources for healthcare providers to address vaccine hesitancy, misconceptions, and common concerns related to HPV vaccines.

Monitoring, Evaluation, and Reporting:

• Define key performance indicators (KPIs) and metrics to measure the effectiveness of educational campaigns.

• Continuously monitor the impact of education efforts, track vaccination rates, and make data-driven adjustments to strategies.

• Provide regular reports and updates to management, highlighting campaign performance, key insights, and recommendations for improvement.

Requirements

• Master’s degree in an associated field, e.g. in marketing, healthcare, public health, or similar.

• Strong knowledge of HPV, its associated diseases, and the benefits of HPV vaccination.

• Proven experience in healthcare or pharmaceutical marketing, particularly in consumer education and activation.

• Excellent communication and presentation skills to effectively convey complex medical information to diverse audiences.

• Knowledge of digital marketing tools and platforms for campaign execution.

• Ability to collaborate with cross-functional teams,  both internally and with healthcare professionals and advocacy groups.

• Strong analytical skills to measure campaign effectiveness and identify areas for improvement.

• Familiarity with healthcare regulations and compliance related to vaccine promotion.

• Previous experience in consumer marketing preferably in vaccines or other HC products.

Current Employees apply HERE

Current Contingent Workers apply