Product Owner - Marketing Automation

Arizona Public Service generates reliable, affordable and clean energy for 2.7 million Arizonans. As the state’s largest and longest-serving energy provider, our more than 6,000 dedicated employees power our vision of creating a sustainable energy future for Arizona.

 

Summary

At APS, we’re transforming how we connect with customers—using data, technology, and insight to create meaningful experiences.

 

As a Product Owner - Marketing Automation (Customer Lifecycle Consultant), you’ll lead the design and optimization of customer journeys across multiple touchpoints. You’ll be the product owner for marketing automation technology, ensuring every interaction is purposeful, measurable, and aligned with business goals. Your work helps deepen customer relationships and drive long-term engagement.

 

What your day would be like
You are responsible for:

• Leading the development, execution and enhancement of customer communication journeys using data-driven insights.
• Owning the marketing automation platform to build, test, and refine customer engagement strategies.
• Collaborating with cross-functional teams to align customer journeys with business objectives.
• Analyzing performance metrics to continuously improve journey effectiveness and customer satisfaction.
• Ensuring customer touchpoints are integrated, personalized, and optimized for impact.

 

Who we’re looking for

• Strategic Thinker with experience designing customer journeys and using data to inform decisions.
• Tech-Savvy Communicator familiar with marketing automation platforms and customer engagement tools.
• Collaborative Partner who thrives in cross-functional environments and can translate business needs into actionable plans.
• Results-Oriented Analyst with a passion for measuring success and driving continuous improvement.
• Customer Advocate who understands the importance of empathy, personalization, and relevance in every interaction.

Minimum Requirements

• Bachelor's degree
• Plus (6) years of experience in customer experience, marketing, direct marketing, marketing automation technology or marketing data.
• In lieu of degree, a total of ten (10) years of relevant combined education and experience.
• Experience working with marketing automation technology (e.g. Salesforce, Marketo, Dynamics Real-time Journeys) and complex customer journey design.
• Strong written and verbal communication skills.

 

Preferred Special Skills, Knowledge or Qualifications:

• Works well in a team environment and can lead and communicate effectively across functions and levels.
• Experience applying technology, data and insights to complex customer engagement programs.
• Product owner experience with marketing automation tools (e.g. Salesforce, Marketo, Dynamics Real-time Journeys)
• Knowledgeable regarding AB testing and results reporting and uses data and insights to explain outcomes and determine solutions.
• Bachelor or advanced degree in business, marketing, technology or related field 

Major Accountabilities

1) Lead the holistic customer lifecycle contact and engagement program from vision and strategy to development and execution, including, insight and data analysis for program design, targeting, channel, measurement and reporting criteria.

2) Act as the product owner and key strategist for marketing automation technology (i.e. Dynamics Real-time Journeys) working closely with IT and business partners on the upgrade and deployment roadmap and the testing of new and existing capabilities

3) Partner closely with data science function regarding customer engagement program data needs, including, acting as a primary client for model development, deployment, testing and validation.

4) Leads relationship with 3rd party data vendor. Determines third party data strategy, execution and data integration. Act as the subject matter expert regarding 3rd party demographic and behavioral data.

5) Ownership of AB testing plan to ensure ongoing actionable results as well as overall metric results reporting to inform future customer contact strategies and customer engagement program design.

6) Lead industry best practice