Senior Specialist, Social Media

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:
We are seeking a strategic and detail-oriented Sr. Specialist, Social Media Boosting to lead the amplification of organic and influencer content across Meta, TikTok and LinkedIn. This role owns the end-to-end boosting process—from identifying high-performing brand and influencer content to executing paid amplification, managing pacing, refining audience strategy, and optimizing performance through data-driven insights—all in support of performance-driven decision-making and strategic storytelling.
  Reporting to the Manager, Enterprise Organic Social Media Strategy & Analytics, this individual will also collaborate cross-functionally with platform partners, regional communications & social media teams, and Enterprise channel leads to ensure amplification efforts are aligned with business priorities and deliver\ measurable impact.
  Job Specifications:

• Starting Wage: $60,000.00 - $70,000.00
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Housing Availability: No
  
  

Job Responsibilities:
• Own the boosting strategy and day-to-day execution of organic and influencer content across Meta,TikTok, and LinkedIn
• Partner with organic social team to identify top-performing content for paid amplification
• Partner with Enterprise influencer team to execute paid amplification of content across Meta and TikTok for paid influencer programs
• Manage audience targeting, bidding, and budget pacing to maximize reach, engagement, and cost efficiency
• Ensure cont