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Senior Product Strategy Lead

Interra Brand
United Statesfull_timeVerifiedPosted 7 May 2024

About the role

As the Senior Product Strategy Lead, you will be responsible for delivering efficient and effective financial products and services, specifically focusing on deposit and payment products, that address our members’ needs and enhance their financial well-being. The position is central to maintaining the relevance of Interra’s deposit and debit products, enhancing, and innovating product features and functionality, thereby facilitating sustainable growth and managing economic returns. Through coaching, you will be committed to providing continued employee development and engagement initiatives that inspire teams and deliver upon the mission and core values of the credit union.

Direct Reports: None

HOW YOU WILL MAKE AN IMPACT
 

-               Develop, shape, refine, and execute against multi-year strategy for deposit products, ancillary services, and related fee schedules.  Plan, organize, and manage annual, and ongoing, budget and forecast. Manage the consumer and business deposit portfolios including checking accounts, savings accounts, certificates of deposits, and related products and services. Analyze market trends and member needs to develop product strategies that align with business objectives and member experience. Manage the product life cycle, including product development, pricing, and promotion, leveraging a keen understanding of the end-to-end product experience. Producing and presenting recommendations to internal leadership committees. Conduct regular competitive analysis to identify trends and opportunities for product improvement and/or additions. Analyze product performance metrics to identify opportunities and understand progress towards goals. Foster strong relationships with internal stakeholders and external partners to ensure successful execution of product initiatives.
 

-               Accountable for product growth, improving sales and member engagement.  Partner with marketing to develop and execute tailored strategies to drive deposit growth and engagement across the product suite. Work with our internal learning staff and coach teams to create a uniform understanding across the company of the product design and value propositions. Ensure that staff are equipped with the necessary product knowledge and sales tools.
 

-               Lead and drive new product development and enhancements by incorporating member feedback. Collaborate with internal teams to ensure successful launch and ongoing management of products. Work independently and in partnership with the Member Experience team to conduct regular member research to gather feedback and improve product offerings. Integrate data from multiple sources to provide comprehensive reporting on product financial performance, member engagement, growth, and experience feedback, providing insights and recommendations for product improvement.
 

-               Collaborate with various department leads to understand the member journey and work with key stakeholders to improve the experience. Lead regular meetings to align key product enablers and stakeholders on in-flight efforts and the product roadmap.
 

-               Work closely with risk management and compliance teams to assess and mitigate risks associated with financial products, particularly in the area of deposit and payment services. Ensure compliance with industry regulations, legal requirements, and internal policies. Develop and maintain product documentation, including terms and conditions, disclosures, and user guides.
 

-               Must comply with all company policies and procedures, applicable laws, and regulations, including but not limited to, the Bank Secrecy Act, the USA PATRIOT Act, and the Office of Foreign Assets Control.
 

WHAT YOU WILL NEED TO SUCCEED

Experience
 

8+ years’ experience in product development, product management, or related experience, to include project management.
 

Education / Certifications / Licenses

This level of knowledge is acquired through completion of a required Bachelor’s degree in Business, Finance, Economics, or related field. (Will consider additional years of experience in lieu of education requirement). Must have and maintain a valid driver’s license.
 

PREFERRED SKILLS

 

  • Consumer and/or business deposit product knowledge.
  • Skilled in managing multiple tasks requiring attention to detail, organizational, analytical and research skills.
  • Ability to effectively communicate with colleagues and others at all levels of an organization.
  • Goal-driven, self-starter with the ability to work independently, and is a champion for change.
  • Track record of successfully managing a product life cycle and leveraging system think to successfully influence experience tran

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Company

Interra Brand

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