Director, Marketplace Growth

The Hearst E-Commerce team is looking for an experienced Director, Marketplace Growth to lead the strategy for organic and paid customer acquisition and retention for our e-commerce Marketplace across Hearst Magazines.

As the part of the Marketplace Growth team, you will be responsible for building our Marketplace traffic strategy across owned and operated sites, email, newsletters, SEO, and paid media. You will leverage consumer insights, financial inputs, business performance and industry trends to drive efficient revenue growth. Working closely with cross-functional channel marketing partners across merchandising, email, and paid traffic, you will play a key role in crafting marketing strategies across our brands’ e-commerce efforts for acquisition, retention and customer engagement, and testing and learning across new potential new traffic drivers across our sites.

The ideal candidate is a customer-obsessed and curious owner who embraces data-driven decision making. Our team will be focused on driving traffic from a wide spectrum of customer types – as such, you should be someone excited about exploring the varying engagement and shopping behaviors across regions, industries, and customer segments. With our many partners across multiple Hearst teams, you should have excellent communication skills and comfort in collaborating and presenting concepts from with cross-functional stakeholders and leadership. You will also have strong e-commerce digital acquisition and retention experience, as well as a track record of collaborating effectively with marketing and creative teams to build best-in-class customer experiences.

If you’re interested in a startup environment with an opportunity to define new customer experiences in support of our many Hearst Magazine brands, then this may be the role for you.

• Own marketing strategy for Marketplaces partnering with channel experts across email, newsletter, paid search and social, organic search and social, referral through Hearst’s print and digital properties. 
• Define the customer lifecycle strategy for e-commerce onsite, partnering with email team to prioritize campaigns throughout the customer journey from activation to retention using transactional and behavioral triggers to ensure high customer engagement. 
• Support Marketplace launch efforts across our Hearst brands with traffic acquisition campaigns and build out a playbook approach for subsequent launches.
• Dive deep into user data and analyze customer behavior to create targeted strategies for each title to drive desired behavior through segmentation, personalization, identifying new touch points and further optimization of existing flows.
• Oversee and manage reporting processes, ensuring accurate and timely reporting on key performance metrics and communication of results and insights to leadership. 
• Monitor industry trends and lead experimentation with new acquisition drivers and creative.
• Collaborate with category management and merchandising teams on seller acquisition and latest product catalog and coordinate product pushes to align with their sales goals.
• Partner with Central marketing teams and channel owners to integrate e-commerce into overall customer acquisition and retention strategies and work with editorial, design and central marketing teams on campaign development and execution.
• Define business requirements with the product and data team to enable new triggers and new technologies to drive performance.

No two projects are alike, nor are two candidates. The following experiences are common within your peer group, but not strict requirements. We encourage all candidates with some applicable qualifications to apply.

• Bachelor's degree
• At least six years of online growth marketing experience for e-commerce across both organic and paid channels (Google Shopping and Meta Shopping)
• Prior experience with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms.
• Strong analytical and data-driven mindset with experience using analytics tools such as Google Analytics and Looker.
• Proven experience in segmentation and audience targeting, analyzing large sets of user data and the ability to turn findings into actionable insights.
• Ability to work collaboratively across cross-functional teams and manage multiple priorities in a start-up environment.
• Comfort with ambiguity.
• Strong communication and interpersonal skills.

For consideration, resumes must be submitted in PDF format with a cover letter.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State.  The reas