HackerOne's mission is to empower the world to build a safer internet. HackerOne is the global leader in human-powered security. We leverage human ingenuity to pinpoint the most critical security flaws across your attack surface to outmatch cybercriminals. HackerOne’s Attack Resistance Platform combines creative human intelligence with the latest artificial intelligence to help organizations reduce risk and transform their businesses with confidence.

Position Summary

HackerOne is seeking a Senior Field Marketing Manager to help drive North American field programs and demand generation.  In this critical role, you will lead the development and execution of impactful  marketing programs designed to accelerate North American sales opportunities and drive pipeline growth.  You'll leverage your expertise in partner marketing, content syndication, account-based marketing and professional membership engagement to build strong relationships, amplify brand awareness, and empower sales teams to secure new customers and expand existing accounts.

This role reports to our Sr. Manager, NA Regional Marketing  and is located remotely in the United States.

What You Will Do

• Craft and execute regional demand generation and programs aligned with the HackerOne global go-to-market strategy.

• Develop innovative content syndication initiatives to reach key decision-makers in the cybersecurity landscape.

• Cultivate productive relationships with professional memberships and organizations to enhance HackerOne's visibility within the security community.

• Collaborate with the Sales and Digital Marketing teams to define targeted marketing programs based on account segmentation and sales needs.

• Lead data-driven planning sessions with Sales and Marketing stakeholders to ensure comprehensive pipeline coverage across the funnel.

• Champion the voice of the Sales team within the Marketing department, translating their priorities into actionable marketing tactics and messaging.

• Educate and empower the Sales team on how to leverage marketing campaigns and materials to maximize pipeline generation and conversion rates.

• Partner with the Events and Partnerships team to provide strategic input on sponsored events and partnerships that align with global sales objectives.

• Lead and manage the global pipeline acceleration event decision-making process, working closely with the Events and Partnerships team.

Minimum Qualifications  

• 4+ years of experience owning demand generation for a specific region

• Proven success in developing and executing marketing programs that drive quantifiable results and accelerate enterprise B2B sales pipelines

• Content syndication program experience

• Experience driving both in-person and virtual events with a goal of pipeline generation

• A strong proponent of Account-Based Marketing (ABM) and vertical marketing strategies, with the ability to measure their success

• Hellp develop innovative sales plays to optimize customer engagement and drive revenue growth

• Experience collaborating directly with Sales, Sales Enablement and Sales Operations teams

• Possess exceptional communication and collaboration skills, fostering productive relationships across internal and external stakeholders

• Highly detail-oriented and organized, with a proven ability to manage multiple priorities, delegate effectively, and consistently meet deadlines

• Willing to travel, no more than 20% of time

• HackerOne is a digital-first company. This model offers our employees flexibility in time and location. All employees must be able to work and excel in a remote environment.

Preferred Qualifications

• Solid understanding and/or experience in the cybersecurity space

• Partner marketing experience

• Broader campaign management experience

Compensation Bands:
Tier Guide

Tier A: $128,000 - $155,000

Tier B: $111,400 - $140,000

Tier C: $108,800 - $136,000

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We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).

Employment at HackerOne is contingent on a background check.

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