Sr. Manager, Growth Marketing

About the Job:  

The Sr. Manager, Growth Marketing for beverages is responsible for leading strategic planning, commercial scaling and implementation of Taco Bell’s new break-through beverage concept Live Mas Cafe. This role is a blend of strategic ownership and market expansion, with high visibility to executive leadership and high accountability. Success in the positioned will be demonstrated through exceptional leadership skills, a strong marketing acumen and proven operational experience with an understanding of how to scale new concepts successfully. 

The ideal candidate is entrepreneurial with a builder mindset; he/she must be comfortable with ambiguity, bring a distinct POV, and execute effectively in a fast-paced environment. This person can inspire enterprise teams, drive ideas to action, all while continually measuring and optimizing efforts to accelerate growth and business impact. 

The Day-to-Day:   

•    Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café. 
•    Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar. 
•    Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team. 
•    Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed. 
•    Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale. 
•    Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept. 
•    Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success. 
•    Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café – some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more. 

Previous inputs: 

•    Own the 3-5 year commercial scaling framework for Live Mas Cafe.
•    Lead integration of National Beverage calendar and Live Mas Café calendar.
•    Manage Live Mas Café opening and pilot in United Kingdom.
•    Lead enterprise-wide cross-functional alignment of Live Mas Café playbook including franchisee partners.  
•    Translate consumer, cultural, and category insights into actionable strategies.

Is this you?   

•    Bachelor's Degree required    
•    Minimum of 8+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)    
•    Minimum 3 years in a management/leadership role    
•    Experience in multi-channel retail industry and / or franchised business is a plus 
•    Strong strategic thinking and storytelling abilities 
•    Experience working with and leading cross-functional teams and agency partners  
•    Strong influence and collaboration skills are a must to navigate a highly matrixed organization   
•    Demonstrated leadership, project management, and planning skills 
•    Self-motivated, intellectually curious, and a strong drive for results  
  
Work-Hard, Play-Hard: 

•    Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
•    Onsite childcare through Bright Horizons 
•    Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
•    Onsite dry cleaning, laundry services, and carwash
•    Onsite gym with fitness classes and personal trainer sessions 
•    Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
•    Generous parental leave for all new parents and adoption assistance program 
•    401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
•    Comprehensive medical & dental including prescription drug benefits and 100% preventive care 
•    Discounts, free food, swag and… honestly, too many good benefits to name  

Salary Ran