Local Digital Marketing Specialist

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!

For more information about our benefits, see below!

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

Job Summary

The purpose of this role is to assist in development and implementation of the strategy for increasing Rentokil Terminix brands and markets online presence in digital environments.  This role serves as a support link between the marketing, product, and field teams with local strategies and planning. This role will help develop and execute strategies to increase reach and revenue for assigned markets and geographic regions across all marketing channels and functions.  This individual will help connect internal stakeholders, agency contacts, and external partners to improve online visibility, reputation, and conversion rates.

Key Performance Indicators 

• Drive traffic to all Rentokil Terminix online entities 

• Improve quantity and quality of online reviews

• Increase online conversions with localized techniques

• Support marketing, product, and field teams to meet branch, region, division, company, etc. goals

Principal Duties and Responsibilities

• Develop local digital strategies to promote Rentokil Terminix brand products and services

• Develop strategies to monitor and enhance branch local listings, with the aim of increasing online visibility and improving SERP rankings

• Design and test review generation techniques across several platforms to improve overall average star ratings

• Maintain and manage online reviews and star ratings to enhance the reputation of the company and branches

• Analyze branch reputation and generate actionable reports to be shared with colleagues in the field

• Assist in the development and production of on-page content to meet predetermined KPIs

• Lead the development and execution of off-site SEO strategies aimed at improving website authority and rankings by branch and geographic region

• Stay up-to-date with industry trends and search engine algorithm updates

• Develop and execute plans to drive customers to the website and enhance the eCommerce experience

• Simplify reporting metrics to gain a better understanding of customer trends across multiple marketing channels and geographic regions

• Provide insights from marketing reports to help create action plans for the marketing and field organizations.

Required Experience

• 3+ years of local digital marketing experience required

• 5+ years of marketing experience preferred

• Knowledge of digital tools a plus: google analytics, ads, search console, Moz, BrightLocal

• Proven track record of collaboration to improve online visibility and engagement

• Strong verbal and written communication skills

Required Leadership Traits and Characteristics

Strategic Thinker, Results Oriented, Strong Communicator, Collaborative, Team Player, Detail Oriented, Proactive, Adaptable, Organized

Formal Education, Qualifications or Training

Bachelor's degree in Marketing, communications, or related field 

No sponsorship or OPT available

Base Pay Range $69,700 - $90,600/ year

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

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Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and