Director of Global Product Marketing

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

Reporting to the VP of Global Marketing, you will lead a high-performing global Product Marketing team focused on our Business Account, Spend Management, and Treasury solutions. You will use customer and competitor insights to shape the Airwallex value proposition for these product lines, evolving it as we launch new products and features and communicating it to prospects, partners, and customers. You will bring deep experience of B2B Product Marketing in either SaaS or FinTech and have the ability to translate a suite of technical products into a simple and compelling solutions narrative. You will be intimately familiar with the product launch process and will take a high degree of ownership from insights generation all the way to early go-to-market motions. 

You will join the Airwallex Marketing team during a critical period. We are building a team that blends global consistency in process, tooling, and methodology with local flexibility and speed in execution. This will be a senior hire on the Global Marketing team and we’re looking for a resourceful, creative go-getter who is eager to help shape the next phase of our growth.

This role is based in San Francisco, CA.

Responsibilities:

• Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team. 

• Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams.

• Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging. 

• Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales.

• Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value.

• Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas.

• Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers. 

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 15+ years of Marketing experience, with a strong focus on B2B Product Marketing.

• Track record of building and leading high performance teams, focused on outcomes.

• Strong analytical skills, a data driven orientation, and uncompromising attention to detail.

• Exceptional communication and collaboration skills, both internally and externally.

• An ability to thrive under pressure, navigate ambiguity, and remain adaptable.

• An entrepreneurial mindset and a willingness to get your hands dirty.

• Deep intellectual curiosity to understand customer problems and know we can help

• An appreciation of the balance between global scale and local nuance

Preferred qualifications:

• Familiarity with Marketing SaaS or Fin