Senior Brand Experience Marketing Associate - Coffee Enhancers

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. elevate how our consumers experience our products. We elevate everyday moments with each sip. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will brew remarkable things elevate everyday moments with each sip.

As a Senior Brand Experience Marketing Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Coffee Enhancers. Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.  

 

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications 
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations

Brand and Product Experience

• Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate brand’s nutrition health and wellness proposition in consumer communication
• Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach 
• Management of budget, as well as evaluate share, sales and profit for the brand 
• Support packaging changes due to product, graphic and/or formula changes

Commercial Excellence

• Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment