Sr. Manager, Brand Management and Merchandising

Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

The Senior Brand Manager of Medium Radial Truck is a strategic leadership position focused on leading category development and driving a Tier 3-4 exclusive brand portfolio across customer channels, as well as leading the development of product innovation through GTM launch. This role requires strong collaboration with cross-functional teams, including sales, purchasing, finance, and channel, to ensure cohesive brand strategies, effective market penetration, and continuous business performance improvement.

A key responsibility includes working with VP of Commercial Tire Brand Management on the MRT transformation, driving Commercial channel growth strategy, and ensuring alignment with TBC’s long-term objectives. This role is responsible for driving disproportionate market share growth over the next 3 years, requiring strategic oversight, data-driven decision-making, and the ability to influence stakeholders at all levels.

Job Responsibilities

Brand Management

• Champion understanding and development of Market Landscape, Consumer/Customer Insights, and Brand Positioning: Define for each Brand in the Portfolio the Market and Competitive Landscape, Brand Positioning, Customer and Consumer Value Proposition, Points of Differentiation, and Reasons to Believe.
• Lead Go-to-Market and Annual Business Planning: Lead development of Brands 3-5 year strategy and annual GTM business plans (serve as single point of contact)
• Lead Brand Management and P&L Ownership: Accountable delivery of top line P&L Revenue/Profitability and Market Share growth to the achievement of business objectives for the portfolio of Brands and products.
• Own Product Development and Lifecycle Management: Define product specifications, performances, product launch strategies, and for market adoption and success via collaboration with sales, supply chain, and purchasing.
• Transverse Leadership and Accountability: Lead high-capacity transverse responsibility for key progress area / projects on behalf of the entire Marketing Team and Department
• Drive Process Improvement: Identify and lead process improvements to ensure gold standard repeatability for executional success