Senior Manager, GTM Insights

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As ServiceNow continues its unprecedented growth, we are building a data-driven sales engine on top of an ever-expanding GTM Knowledge Graph — connecting signals across pre-sales, sales, and post-sales motions to guide decisions, and increasingly investing in AI models to uncover insights that drive ACV growth. 

The Senior Manager, GTM Insights will manage a team of Insights Analysts and lead their evolution into full-stack product analysts — individuals who don’t just answer questions but own the full lifecycle of a business insight, from discovery through structured analysis to prototyping scalable solutions that expand the Knowledge Graph. This is not a traditional analytics management role. We need a hands-on leader who can accelerate that transformation, coaching the team to build compelling, cross-domain narratives that connect signals across the Knowledge Graph and move the business forward. 

This role will own two critical spaces: cross-product insights that synthesize signals across multiple GTM functions, and greenspace analysis that brings structure and rigor to emerging business areas, establishing the reporting and analytical frameworks. As patterns emerge, this leader will partner with product-area PMs to scale prototypes into enterprise products. The goal is to build an Insights team that doesn’t just report on the business but actively shapes its direction. 

What You Get to Do in This Role 

1. Lead and develop a high-performing Insights team, coaching analysts to build compelling narratives that connect signals across the full GTM Knowledge Graph, spanning Marketing, Sales, Renewals, Customer Success, and Partnerships, rather than siloed functional views. Set the bar for analytical rigor, storytelling quality, and executive-ready deliverables. 

1. Own cross-product and greenspace analysis — work that often sits across product-area boundaries, synthesizing signals that no single domain can see in isolation. Bring analytical structure to emerging business areas, establishing the reporting and analytical frameworks, and partner with product-area PMs, Data Science, Engineering, and Business Operations to scale the team’s best work into conversational analytics tools and dashboards adopted across the enterprise. 

1. Serve as a trusted thought partner to senior GTM leaders, independently engaging VP and C-level stakeholders to deliver insights, challenge assumptions, and recommend actions. Build deep relationships to leaders in Sales, Finance, Marketing, Renewals, Customer Success, and Partner organizations to ensure the Insights team is embedded in the most critical business conversations. 

1. Drive proactive business monitoring, establishing frameworks for real-time visibility into business health. Ensure the team rapidly identifies emerging trends, triages anomalies, and escalates with clear recommendations — not just alerts. 

1. Embed AI into the Insights workflow. Leverage conversational AI platforms as force multipliers for the team, compressing cycle times on ad-hoc analyses, raising the quality bar on deliverables, and freeing analysts for higher-order strategic thinking. Champion AI-driven pattern detection, predictive insight generation, and agentic workflows that accelerate time-to-insight. 

Desired Outcomes 

• Build and lead an Insights team recognized across ServiceNow as the go-to source for strategic GTM intelligence — not just data, but perspective. 
• Establish a repeatable cadence for proactive insight delivery that keeps leadership ahead of trends rather than reacting to them. 
• Own the cross-product and greenspace analytical agenda — becoming the team that brings clarity to the questions no one else is structured to answer, and scale proven insights into enterprise products that expand the Knowledge Graph. 
• Elevate the team’s storytelling capability so that every analysis connects the dots across the full GTM lifecycle and drives measurable business action. 
• Champion the integration of AI into the team’s analytical toolkit, accelerating both the speed and depth of insight generation. 

Qualifications

To be suc