Marketing Operations Manager

Datavant is a data platform company and the world’s leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format.

Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world’s leading life sciences companies, government agencies, and those who deliver and pay for care. 

By joining Datavant today, you’re stepping onto a high-performing, values-driven team. Together, we’re rising to the challenge of tackling some of healthcare’s most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

Datavant is seeking a detail-oriented and proactive Marketing Operations Manager to support the operational backbone of our enterprise marketing efforts. This new role will oversee Datavant’s global marketing systems, optimize performance tracking, and enable efficient execution of marketing initiatives across vertical teams. You will play a pivotal role in ensuring our tools and data infrastructure are compliant, efficient, and aligned with strategic goals.

Ideal candidates have a strong background in marketing technology (especially HubSpot and Salesforce), a systems-thinking mindset, and the ability to collaborate cross-functionally in a fast-paced environment. This is a high-impact role that will directly support lead tracking, performance reporting, and operational efficiency.

You Will Be Responsible For:

Martech & CRM Systems Administration

• Own end-to-end administration of Datavant’s marketing tech stack, including HubSpot, integration with Salesforce, Google Analytics, and joint marketing tools.
• Manage HubSpot operations: backend configuration, permissions, workflows, data hygiene, and system optimizations to enable seamless collaboration across global regions. Primary point of contact for overseeing our HubSpot contract to ensure our contacts and marketing activities are aligned with our contractual model, and suggesting changes if needed to align with marketing priorities.
• Ensure proper lead routing, list segmentation, funnel tracking, and integration with sales processes to support go-to-market (GTM) execution across our three business units.

Data Integrity & Compliance

• Lead data quality checks and ensure best practices during customer imports, campaign launches, and new contact integrations.
• Conduct regular contact database hygiene, cleaning up lists and ensuring segmentation is proactively aligned to marketing programs.
• Serve as the subject-matter expert for compliance reviews and digital privacy operations across marketing platforms.Implement systems and processes aligned with global privacy regulations, including consent tracking, regional data controls, and audit logs.

Campaign Enablement & Performance Tracking

• Build, maintain, and improve marketing performance dashboards that provide visibility into ROI and marketing attribution, including funnel health, lead lifecycle metrics, and pipeline impact.
• Monitor system alerts and proactively identify issues that may impact campaign execution or sales alignment.
• Provide actionable insights and recommendations to improve marketing effectiveness, pipeline acceleration, and messaging optimization.

Stakeholder Collaboration & Project Management

• Work closely with stakeholders across Datavant’s three business units—payer, provider, and life sciences/ecosystem/public sector—to understand diverse marketing needs, support shared system priorities, and ensure alignment.
• Intake, scope, and prioritize incoming requests from across teams; establish clear project plans and communicate timelines, trade-offs, and progress regularly.
• Provide visibility into status, dependencies, and blockers, keeping collaborators informed and aligned toward deadlines.
• Balance multiple initiatives effectively while maintaining service levels for urgent needs during high-activity periods (e.g., conferences, campaigns, launches).

Operational Efficiency & Cross-Functional Support

• Partner with vertical marketing leads and commercial operations teams to align systems with shared objectives and strategic priorities.
• Support in-market activities and high-volume campaign periods through proactive system setup and real-time troubleshooting.
• Identify and execute on opportunities to streamline marketing workflows and reduce manual operations across the organization.

What You Bring To the Table:

• 5+ years in marketi