Senior Manager of Marketing

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member – from security officers to researchers to scientists and beyond – lives by our core values of respect, inclusivity, collaboration, excellence, and integrity. 

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise—and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve. 

GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES:

As the Senior Manager for Marketing, you will develop and execute a comprehensive, museum-wide marketing program that promotes The Met and its programs to audiences in New York, the US, and around the world.

In collaboration with departments across the museum, you will build both institutional and project-specific marketing strategies and campaigns. You will oversee institutional Met marketing to promote wide reaching Met organizational activities and the Met brand. You will develop individual marketing strategies across a portfolio of internal clients to support each of their programing and revenue objectives.

PRIMARY RESPONSIBILITIES & DUTIES:

• Develop and implement a museum-wide marketing strategy for advertising, print materials, and visitor messaging that reflects the Museum’s brand voice and supports individual program and revenue objectives.

• Provide ongoing stewardship of The Met brand ensuring that all touchpoints reflect the Museum’s mission, strategic objectives, and an overall level of excellence.

• In partnership with the museum’s design team, develop and maintain a system of interconnected marketing channels, both traditional and online, for on-site, external, and digital outreach.

• Oversight of the Museum’s advertising agency and development of a comprehensive creative and media plan.

• In partnership with the Data and Analytics team, develop an ongoing review of key performance indicators and survey data to measure overall brand health, visitor demographic data, and the effectiveness of general and individual marketing programs

• Manage all tourism outreach, including the Museum’s partnership with NYC Tourism and external conventions.

• Oversee 3-person team responsible for brand marketing strategy, advertising, and tourism marketing.

• Partner with colleagues across the museum leading media relations, email marketing, social media, and government relations.

• Partner with leaders across the Museum to develop a marketing program for each area (e.g., Education, MetLiveArts, Digital, The Met Cloisters)

• Produce print promotional pieces for direct mail and on-site distribution, the Museum’s annual report, and additional publications.

• Manage a range of special projects on an as-needed basis (e.g., capital project messaging, recruit new volunteers, support new public program series)

• Other duties as assigned

EDUCATION AND EXPERIENCE:

• B.A. in journalism, Communication, Marketing, or related liberal arts area

• 5 years of experience in developing effective marketing strategies and campaigns, employing a wide range of marketing tools, including paid media in print, digital, broadcast and outdoor, email marketing, and social media.

• Demonstrated experience in developing comprehensive marketing programs, including external partnerships, which have the ability both change brand perception and generate audiences.

• Strong management experience of a wide range of marketing professionals, including external vendors such as marketing agencies

• A digital-first thinker: a keen understanding of how social media and digital marketing tools can be used to champion the brand, share