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Marketing Specialist, Northern Europe (Benelux + Nordics)
DarktraceThe Netherlandsfull_timeVerifiedPosted 25 Oct 2024
About the role
<p><strong>Founded by mathematicians and cyber defense experts in 2013, Darktrace is a global leader in cyber security AI, delivering complete AI-powered solutions in its mission to free the world of cyber disruption. We protect more than 9,000 customers from the world’s most complex threats, including ransomware, cloud, and SaaS attacks.</strong></p>
<p><strong>Our roots lie deep in innovation. The Darktrace AI Research Centre based in our Cambridge, UK headquarters, has conducted research establishing new thresholds in cyber security, with technology innovations backed by over 130 patents and pending applications.</strong></p>
<p><strong>For more information on our cutting-edge technology, visit </strong><a href="https://darktrace.com/"><strong>darktrace.com</strong></a><strong>.</strong></p><p><strong>What will I be doing:</strong></p>
<p>Do you have experience as a regional marketing specialist with proven results delivering a balanced mix of strategies and execution for Northern Europe? Do you have ideas for how to increase quality customer engagement, satisfaction, and marketing sourced pipeline? Are you enthusiastic about building strong relationships across all stakeholders and audiences? If this resonates with you, then join Darktrace and the Global Growth Marketing team as a Senior Marketing Specialist, Regional Marketing for the Benelux and Nordics regions and bring your expertise, curiosity, continuous learning, and ability to be a team collaborator.</p>
<p><span>This position will be working 2 days a week from our Amsterdam office.</span></p>
<p><span>You'll be strategically planning your own marketing plans and managing Northern Europe's GTM strategy and execution plans that aligns globally, to drive quarterly results across segments. You'll be b</span><span><span>e creative in finding new ways to a</span><span>ccelerate customer engagement for new logos and existing customer base</span><span> to drive meetings and marketing sourced pipeline</span><span>. You'll also be: </span></span></p>
<ul>
<li><span><span>Creating and e</span><span>xecuting </span><span>a mix of virtual and live </span><span>prospect and </span><span>customer </span><span>events</span> <span>that evangelize the brand</span><span>, drive customer awareness and education </span><span>for AI and cybersecurity </span><span>innovation and</span><span> increase engagements</span><span>, </span><span>meetings,</span><span> and conversions</span><span> across every stage of the customer journey,</span></span></li>
<li><span><span>Maintaining regional events </span><span>calendar,</span></span></li>
<li><span><span>Planning, orchestrating and executing industry tradeshows and conferences</span><span> and Darktrace-led events</span><span> to engage, accelerate and network with prospects and customers,</span></span></li>
<li><span><span>Executing regional</span><span> channel and strategic alliance</span><span> marketing initiatives aligned to worldwide strategy,</span></span></li>
<li><span><span>Building</span><span> strong, collaborative relationships with GTM leaders and stakeholders to share insights, setting market priorities, and communicating quarterly plans and performance,</span></span></li>
<li><span><span>Managing</span><span> operational </span><span>systems, processes, and budget </span><span>within the EMEA team to ensure program and data accuracy. </span></span><span> </span></li>
</ul>
<p><strong><span><span>What experience do I need:</span></span></strong></p>
<p><span>A bachelor’s degree in business, technology, marketing, or related field preferred, or equivalent work experience. You will come with solid marketing experience preferably in demand generation and/or field and partner marketing in a fast-paced, high growth environment. You'll come with d<span><span>emonstrable knowledge of the</span><span> Northern Europe market </span><span>and t</span><span>angible</span><span> regional marketing experience working with field sales, channel and alliances</span><span>, and cross-functional marketing </span><span>teams.</span></span> It’s likely that you’ll also have<strong>: </strong></span></p>
<ul>
<li><span><span>Expertise</span><span> in project</span><span>, </span><span>program,</span> <span>and event </span><span>management, with strong </span><span>demonstratable operational and organization skil</span><span>ls and mastery of planning </span><span>& execution f</span><span>rameworks,</span></span></li>
<li><span><span>Ability to drive operational excellence and fiscal </span><span>responsibility,</span></span></li>
<li><span><span>Performance </span><span>expertise</span><span> measuring key KPIs, metrics, and insights to </span><span>accelerate business </span><span>outcomes,</span></span></li>
<li><span>Full proficiency in English and Dutch is required.</span></li>
</ul>
<p><strong>Benefits we offer:</strong></p>
<ul>
<li>25 days’ holiday + all public holidays,</li>
<li>Additional day off for your birt
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