Senior Director II, Global Consumer and Shopper Marketing Data Research, Measurement and Partnerships

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

December 8, 2023

Shift:

Job Description Summary:

The Coca-Cola Company is transforming its approach and capabilities as it relates to global marketing data intelligence. As part of this, we are also transforming our marketing data research, measurement, and partnerships approach to be more consumer centric enabling distinctive, competitively advantaged Marketing via insights and analytics driven research methodologies, protocols, and diagnostics. Modernized, integrated and scalable measurement, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation.

The Senior Director Consumer and Shopper Marketing Data research, measurement, and partnership will lead a team of research and data experts in developing and building competitively advantaged measurement for the future to drive consistent comparability via modernized measurement protocol and diagnostic design, development, and operational delivery excellence across the Coca-Cola system. This position will also be a key leadership team member of the Global Marketing Data research, measurement, and partnerships team within the Enterprise Marketing and PACS (Public Affairs, Communications and Sustainability) Enterprise Services organization and will play a key partnership role cross-functionally with both the networked Human Insights function and the Commercial, Channel and Customer function.

What You will Do for Us: 

• Partner cross-functionally with a community of data, research, analytic and human insights experts and network teammates in development of the transformation agenda for our consumer and shopper marketing data strategic approach, research and data measurement tools and capabilities of the future.
• Lead and steward cross-network teams on large-scale consumer and shopper marketing data research measurement globally scaled tracking programs across consumer, category and brand, shopper, commercial and customer tracking inclusive of development and operational implementation.
• Lead awareness, training, capability building and adoption across enterprise to drive greater data fluency, understanding and user satisfaction of scaled and comparable measurement protocols and systems.
• Drive identification of industry-thought leading consumer and shopper data intelligence partnerships, capabilities, and modernized approaches for today and tomorrow across category, brand, commercial, omni-channel, and customer d ata ecosystem.
• Lead the external agency partnership identification, selection, partnership planning and value delivery approach today and tomorrow across thought leading research marketing agencies and data suppliers.
• Identify, curate and test future back industry leading consumer and shopper marketing data capabilities and approaches forward.
• Anticipate business needs across marketing categories, integrated marketing, and human insights community to deliver consumer marketing data intelligence solutions, products, and services to drive actionable, data informed business decision making.
• Drive transparent discussions on improvements forward for increased efficiency and effectiveness of our category, brand, commercial marketing data forward.
• Unlock effective cross-network collaboration and integrated work delivery across partnering functions and business partners.
• Model a high-performing engagement team culture that drives transformational impact.
• Lead, develop and inspire a team of functional experts, model a culture of continuous improvement, personal accountability, and comfort with the rapid speed of change both internally and externally.

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Skills and Capabilities:

• Must have depth of understanding and expertise across full data ecosystem and life cycle. How to acquire, define, understand, and unearth critical insights from data intelligence.
• Must have depth of understanding and depth of expertise across various consumer and shopper research and measurement methodological approaches and survey design techniques.
• Must understand how to integrate and connect multiple, disaggregated data sets and insights into compelling and thoughtful insight generation measurement system.
• Category, Brand, Consumer, Shopper, Commercial, Omni-Channel Marketing expertise will be a strong advantage.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Network/Resources: Ability to develop diverse network partnerships to leverage "best in class" knowledge, approaches, and processes.
• Partner