Brand Consulting - Senior Manager, Insights and Analytics

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Insights & Analytics Senior Manager will play a key role in some of our most high-profile client work.  This position will lead the development of questionnaire design and primary research reporting for a client’s Sports and Entertainment portfolio – partnering with Account leads and external agency partners to advise C-suite clients and their teams on how their partnerships have performed and making recommendations using data-driven insights geared toward optimization.  In this role, the candidate will interface day-to-day with our Account team and functional colleagues (Creative, Strategy, Experiential, etc.), inter-agency leaders, as well as directly with both junior and senior clients.  

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Lead custom primary research design and implementation within our Brand Consulting division
• Manage and supervise a junior team member who will be responsible for gathering, cleaning, and integrating disparate data sets
• Primary focus on questionnaire development, vendor communication, developing project quotas and specifications
• Primary focus on developing and refreshing reports focused on performance of client sponsorships
• Utilize third-party, internal, and client-owned research tools to aggregate and analyze marketing data
• Use data visualization skills and tools to analyze, package, and communicate reports to key stakeholders, both internally and to external clients
• Leverage data to develop new insights with the goal of improving planning and strategy execution
• Interact directly with clients to manage expectations and meet deadlines 
• Assist in developing and innovating analytical tools, vendors, and products for our clients

Requirements

• Bachelor’s degree in a relevant quantitative discipline (e.g. Mathematics, Statistics, Economics, etc.) or equivalent experience
• Strong understanding of primary research techniques and survey design
• Minimum 5+ years of professional research and analytics experience on agency or brand side
• Strong experience in gathering, cleaning, and integrating disparate data sets
• Strong Excel and PowerPoint skills
• Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including the ability to present and adapt to different stakeholders
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
• Understanding of marketing, brand, and social metrics a plus

Preferred Skills

• Understanding of sports and entertainment and sponsorship a plus
• Experience providing strategic thinking to clients, including identifying, analyzing, problem-solving, and responding to opportunities and challenges with the ability to translate into practical plans of action
• Involvement in assessing return for both B2C and B2B products and services 
• Strong knowledge of industry trends and ability to innovate product and service offerings

Location

Based out of the Los Angeles or New York offices.  This role is onsite/in office Tuesday thru Thursday and remote Monday and Friday.

Compensation: The annual base salary for this position is in the range of <