Head of Web Marketing

Asana is looking for a Head of Web marketing. Reporting to the CMO and working closely with other leaders in marketing, product and design, you’ll bring our marketing vision to life on our Website. You’ll be responsible for partnering with the Creative and Brand team to bring to life our brand on our web properties, as well as making sure our Website looks and performs at its best—and most importantly is driving measurable results. 

What you’ll achieve

• Developing and implementing a comprehensive web marketing strategy to drive traffic and conversions
• Web analytics tools implementation and integrations
• Constantly optimizing and personalizing web experiences to increase conversions, pipeline, and decrease time to sale with KPIs across SEO/discoverability, awareness, acquisition, engagement, and pipeline
• Managing the leaders of our web experience and web production teams
• Establishing a web content process to own key content pages and ensure editorial consistency across the site. 
• Defining and refining our web technology stack and key integrations, and establishing business requirements for the product manager and engineering team that implements it
• Work with the product team to drive AB testing, web personalization and in-product experiments that will drive  self-serve and product-led growth.
• Strong analytical approach to acquisition funnel metrics, measurement and campaign performance.

About you

• 10+ years experience with web marketing, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline on a high volume website
• Experience supporting both traditional enterprise and self-serve SaaS marketing pipeline and content, along with incorporating self serve/freemium consumption apparatus embedded within enterprise B2B web platform
• Strong relationship building and stakeholder management across different organizations and departments. Ability to earn stakeholder confidence and exert influence.
• Data-driven approach with strong quantitative and analytical skills
• Proven experience managing high performance teams and individuals to KPIs
• Familiarity with best of breed marketing technology, including a strong understanding of analytics tools, content management systems (preferably Contentful), Marketo, Salesforce, and testing tools
• Experience working with design and delivering visual assets that adhere to brand standards
• Experience managing web engineering teams, in-house or agency

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

For this role, the estimated base salary range is between $252,000 - $340,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equa