Demand Generation Manager, Law Enforcement

Description

Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector’s unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more. 

Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions. 

The Demand Generation Manager is responsible for supporting law enforcement and federal segments by planning, organizing, and executing programs that generate high-quality leads, nurture existing opportunities, and drive meaningful engagement throughout the sales cycle. They will manage the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. 

The Vector Solutions Law Enforcement and Federal team is a rapidly growing segment serving law enforcement and federal government agencies throughout the United States. This role will play an integral role in helping drive growth in our industry leading SaaS products.  

What You’ll Do:  

• Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programs. 
• Identify inbound and outbound initiatives across key channels, including website optimization, email campaigns, paid media (search, social, and third-party), webinars, organic and paid social media, and virtual or in-person events 
• Forecast, measure, analyze and report on impact of programs. 
• In partnership with sales and marketing leaders identify the right trade shows to be included as tactics in the overall marketing mix. 
• Launch lead nurture programs/campaigns to move inquiries to marketing qualified leads and further down the sales cycle. 
• Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities. 
• Plan and execute third party media plans that may include advertising, webinars, content marketing, etc. 
• Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs) 
• Execute email campaigns using HubSpot including list creation, email copy & setup and tracking. 
• Test and optimize the performance of marketing channels (website, webinars, email marketing, landing pages, Outreach sequences, advertising, trade shows, etc.) 
• Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.)

Requirements

• Minimum of 3 years of experience in Demand Generation marketing 
• Bachelor’s degree in marketing or related field 
• Experience with marketing and CRM technologies such as Salesforce, Hubspot, GoTo Webinar and Outreach 
• Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality 
• Prior experience understanding campaign performance and recommending appropriate improvements 
• Previous experience optimizing SEO strategies to drive incremental growth 
• Proven ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams 
• Consistent track record of excellence and driving change in prior work environments 
• Ability to work on multiple projects concurrently 
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive result 
• Experience in the public safety industry is a plus 

What You Can Expect From Us:

• Friendly, open, and casual work environment
• Comprehensive, quality benefits package effective first of the month following your date of hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Educational assistance available for all employees
• Generous referral incentive program
• Company social events
• Philanthropic opportunities

What We Value:

• Teamwork -Above all, we’re a team. We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.
• Customers First -Our customers’ success is our success. They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.
• Make a Difference -It’s