Director, Digital Marketing

We Speak Safety and Efficiency:  

In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.

Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.

With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant.  Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.   

At Fleetworthy, you’re in the driver’s seat! 

Fleetworthy, the only technology suite for fleet safety, compliance, and efficiency, is seeking a Director of Digital Marketing to drive our digital strategy and optimize our online experience and investments. This role will oversee all digital marketing initiatives, optimize performance through continuous experimentation, and manage multiple corporate websites. The ideal candidate is a data-driven digital marketing leader with deep expertise in SEO, SEM, CRO, and website optimization and management and has successfully managed high-budget SEM campaigns ($100K-$200K/month) with a focus on lead conversion, ROAS, and marketing originated pipeline. 

We are looking for a digital marketing leader who thrives in high-growth Enterprise SaaS and self-service/Product-Led Growth (PLG) environments, leveraging digital channels to drive user acquisition, activation, and retention. 

Essential Duties and Responsibilities

• Digital Marketing Strategy & Execution 

  • Develop and execute a comprehensive digital marketing strategy aligned with business goals, driving demand generation, customer acquisition, and revenue growth. 
  • Oversee and optimize SEM campaigns (Google Ads, Bing, paid social) to maximize return on ad spend (ROAS) and impact marketing originated pipeline. 
  • Lead SEO and CRO initiatives, ensuring continuous website optimization for search rankings, user experience, and conversion rate improvements. 
  • Manage four corporate websites across major brands, overseeing site structure, content strategy, and performance tracking. 
  • Implement and optimize A/B testing, personalization, and audience targeting to enhance lead generation and engagement. 
  • Drive self-service acquisition and PLG growth strategies to convert website visitors and free and trial users into paying customers. 

  Team Leadership & Agency Management 

  • Lead and mentor a team of in-house and external digital marketing professionals, including contractors and agencies. 
  • Partner with external agencies to maximize digital investments, ensuring cost efficiency and high performance across paid search, display, and programmatic channels. 
  • Collaborate with Marketing, Product, Sales, and Revenue Operations teams to align digital strategies with broader business objectives. 

  Performance Analytics & Optimization 

  • Track and report