Demand Generation, Senior Marketing Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth, adoption and customer success across all our direct and indirect sales channels.

We are a high performing EMEA team, looking for a highly organised, goal-oriented, self-directed professional to be an active player in our larger marketing team. You will interact directly with key business leaders and marketing teams across the globe to drive Brand to Demand Generation strategies across the customer’s lifecycle, with a focus on select persona and audiences

You will play a key role in accelerated pipeline growth, new opportunities and be accountable for revenue targets. You’ll be responsible for driving the program strategy, influencing and collaborating with regional field marketing teams to activate and deliver business growth and sharing the voice of EMEA with global counter parts

You will have a strong understanding of GTM sales strategies, leveraging GTM motions on solutions, industry, partner marketing, new customer acquisition to achieve results. You’re a savvy EMEA marketing program leader who can conceptualize, execute and manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization.

Crucial to your success is having a good foundation in SaaS and enterprise technology, multi-faceted experience in integrated marketing strategy and program development, relationship management skills, team collaboration, adaptability and expertise in enterprise technology marketing in a fast-paced, dynamic environment.

What you get to do in this role:   

• Act as the EMEA marketing programs lead on select personas & audiences collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth.
• Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow solution
• Lead through influence to ensure delivery and execution at scale of demand generation programs across the EMEA marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.
• Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.
• Develop and test new program scenarios to drive optimizations and efficiencies against investments.
• Prepare and input into forecasts, performance reports, monitoring key business metrics, quality and audience insights.
• Continually look at ongoing innovations and best practices to elevate the program, experience, and results.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 12+  years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management
• Experience in managing budgets and vendors to deliver effective marketing programs at scale.
• Experience managing multiple stakeholders across concurrent campaigns.
• Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Wor