Marketing Director, Value-Added Services

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is seeking a talented Marketing Director, Value-Added Services (VAS) to join our dynamic marketing team. The ideal candidate will be responsible for developing a strong, cohesive narrative across multiple business units, enabling us to show up as One Visa, deliver hard-hitting impact, and support our executive team in their delivery of this narrative at the portfolio level and individual business unit level.

The Marketing Director, VAS, will work directly with our top executives and need to be confident in their abilities – both in listening and strategizing – ensuring their expertise shows up and helps shape the work to be stronger. This role will directly support our executive team’s content and management for key events, client meetings, publishers, and social media thought leadership. Ability to understand our executive voices, draw individual points of view and connections to storyline will be key. Your ability to be versatile and flexible are signatures of success. We like to get our hands dirty around here, regardless of level. We pull together as a team.

This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences at all levels and platforms and drive according to business objectives. We consider ourselves to be an audience-first business – which means, we need to understand not only who our customers are, but what keeps them up at night and how we can help them succeed.

Essential Functions

• Develop and manage executive presentations.

• Manage content across all platforms for our executive team.

• Provide storyline and details for external events, webinars, and publications that include interviews.

• Curate and produce compelling product stories for our executive team, in partnership with our product marketing team.

• Create a bi-monthly message for executives to share out.

• Execute a brand narrative strategy that aligns with our business goals.

• Support a modular approach to all content that enables our teams to have the right message, built for the right place, to be delivered at the right time.

• Ensure all executive creative is on-brand. Support brand governance and alignment.

• Manage collection, curation, production of content across the spectrum - from high-level narrative to solutions to case studies – that shows up everywhere from the boardroom to a social media platform on your mobile.

• Work cross-functionally with strategy, communications, other marketing teams, product teams, and sales.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications
• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD in marketing, business, or communications.
• 10+ years working in content marketing, creative, or a specialty that requires those skills.
• Strong writing and editing skills, with an ability to create engaging and informative content.
• Ability to do a construct of smart, sharp storylines and supporting assets that are visually interesting, authentic, and professional production grade.
• Experience in building visually smart and aesthetically pleasing PowerPoint presentations.
• Confidence in building strong speaker’s notes that support executive presentation success in delivery and audience engagement.
• Collaborative team player with excellent communication skills and a proactive approach.
• Knows what to look for and how to expla