Sr Site Merchandising Specialist

This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion.

ABOUT THE POSITION 

The Sr Site Merchandising Specialist supports the overall North America eCommerce browse and sell-through objectives for company websites. Responsible for site search, navigation, filtering, boost/bury, and product information that optimizes discovery and purchase intent for their category. Conducts in-depth performance analyses, providing rich insights and recommendations to elevate the business strategy and consumer experience online. 

HOW YOU’LL MAKE A DIFFERENCE

• Develops and executes data backed site merchandising strategies and tactics to drive growth and elevate the experience. Leads tactical strategy and implementation of site merchandising across Columbia’s website.

• Partners with content, promotions, CRO, SEO, and buying teams to develop to ensure site merchandising efforts align with broader business goals.

• Executes category-specific optimizations of site search, filtering and navigation, page sort algorithms and pinning, and product recommendations.

• Partners with other Specialists on blended pages to ensure optimal consumer experience.

• Monitors and analyzes performance of site merchandising activities and sell-through daily

• Produces weekly business reviews and ad hoc reports to create awareness of support tactics and opportunities by delivering insights and action plans for improving engagement, revenue, and repeat visitors.

• Leverages deep product expertise to support go-to-market planning and creative briefing. Provides linking strategies recommendations for content, marketing activations, and bundling and styling.

• Keeps up with industry trends and performs regular competitive analyses and identifies exceptional site experiences for the geos.

• Plays a pivotal role in deploying, driving & optimizing the implementation of browse personalized experiences together with other specialists & Site Merchandising Manager.

• Partners with UX and digital product teams to ideate and deploy new features or tools aimed at boosting product sales and AOV.

• Lead the execution of product and collection launches, ensuring strong consumer journey experiences.

YOU ARE 

• A relentless problem-solvers dedicated to creating a positive consumer experience while delivering on business objectives.

• Great at having an eye for detail with a strong sense of urgency.

• An avid online shopper familiar with best practices in eCommerce experiences.

• Strong analytical skills with a proven track record of leveraging data to drive decion-making and performance improvements.

YOU HAVE 

• Bachelor’s degree, applicable certification or equivalent experience.

• 5-8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job.

• Requires thorough knowledge of web analytics and strong experience with Adobe Analytics or Google Analytics.

• Must have experience working in PowerBI, or other analytic tool with inventory data.

• Requires experience working with site search and page sort tools; Salesforce is preferred.

• Experience working with product recommendation tools is preferred.

• Experience with online marketing strategies and brand management preferred.

• Ability to manage multiple projects in a fast-paced, deadline-driven environment.

• Experience in a B2C, Omni-channel Retail environment is preferred.

#LI-JC1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accomm