Manager, Commerce Media

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>Manager, Commerce Media</strong></p> <p><strong>Position Overview</strong></p> <p>We are seeking a highly motivated and experienced Manager, Commerce Media to lead the planning, execution, optimization, and reporting of retail media campaigns across key commerce platforms (Walmart Connect, Instacart, Roundel, etc.).</p> <p>This role requires a strategic thinker who is equally comfortable operating in-platform, analyzing performance data, presenting recommendations to clients, and leading a team. The successful candidate will thrive in a fast-paced environment, adapt quickly to the evolving retail media landscape, and drive strong business outcomes for clients through data-driven decision making.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Commerce Media Strategy &amp; Execution</strong></p> <ul> <li>Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.</li> <li>Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.</li> <li>Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.</li> <li>Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.</li> <li>Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.</li> </ul> <p><strong>Analytics &amp; Performance Reporting</strong></p> <ul> <li>Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.</li> <li>Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.</li> <li>Lead reporting efforts incl