Director, Market Mix Modeling

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more

 

 

 

 

WHO YOU ARE

As a Redbox Director, you will help lead the development and implementation of advanced analytics solutions to evaluate and optimize marketing performance. Your expertise will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI.

You are an ambitious, seasoned leader who has total command of your field and significant experience working across multiple client verticals and all media channels. You are collaborative and entrepreneurial but structured in process and strategic thinking. You demonstrate a genuine commitment to client service and act as a true business partner. You are collaborative and dedicated to internal team growth while delivering best-in-class client service. You have a unique ability to distill complex analytical solutions into simple, actionable insights that resonate with senior leadership and clients, ensuring data-driven strategies are both understandable and impactful.

YOUR ROLE

As a senior member of the team, you will partner closely with the Group Director to review project briefs, provide analytics leadership on client strategic challenges, and drive the development and execution of cross-channel measurement strategies. You will roll up your sleeves to build and analyze marketing mix models (MMM), design analytics frameworks, create data visualizations, optimize media investment, and translate complex data into actionable insights. You will lead client presentations and act as a hands-on, strategic advisor, helping clients connect media performance to real business outcomes. The ideal candidate is deeply skilled in MMM, passionate about advancing the role of analytics in strategic marketing, and excited to build best-in-class measurement solutions across a portfolio of high-profile clients.

Client Leadership & Strategic Partnership

• Act as the key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives.
• Build strong, independent relationships with client leads across media, analytics, and brand teams.
• Partner closely with Account Teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
• Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions.
• Advocate for measurement as a critical driver of business value, not just a reporting function.
• Support new business pitches and growth opportunities by developing measurement strategies, case studies, and solutions.

MMM & Measurement Expertise

• Lead end-to-end delivery of MMM engagements, including study design, data strategy, model development, insight generation, and storytelling.
• Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
• Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribu