Director, Enterprise Marketing Transformation

At Zelis, we Get Stuff Done. So, let’s get to it! 

  

A Little About Us 

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

  

A Little About You 

You bring a unique blend of personality and professional expertise to your work, inspiring others with your passion and dedication. Your career is a testament to your diverse experiences, community involvement, and the valuable lessons you've learned along the way. You are more than just your resume; you are a reflection of your achievements, the knowledge you've gained, and the personal interests that shape who you are.

Position Overview

The Director of Enterprise Marketing Transformation advances operational efficiency by driving cross-functional transformation initiatives with a focus on AI and automation. This newly created position will execute a defined transformation roadmap developed through a six-month strategic assessment. In year one, the Director will lead and coordinate 11 concurrent initiatives, including five process modernization workstreams, five agentic AI implementations, and a contact data governance initiative to strengthen CRM integrity and targeting effectiveness.

Serving as the central orchestration point across functional owners, the Director ensures alignment, accountability, risk mitigation, and timely delivery. The position partners closely with executive leadership across Marketing, ZEDI (Data & IT), and Sales to accelerate enterprise priorities through disciplined governance and measurable execution. Success requires a delivery-oriented transformation leader who brings executive presence, enforces accountability across a matrixed organization, and translates strategy into sustained operational change.

What You’ll Do:

The Director of Enterprise Marketing Transformation ensures governance, accountability, and forward momentum across transformation workstreams. While driving structure, coordination, and executive visibility, functional teams and subject matter experts remain responsible for delivering the underlying workstreams. 

 

First 12 Months Impact 

• Lead execution of 5 marketing process improvement workstreams identified through a recent diagnostic engagement. 

• Oversee implementation of 5 agentic AI initiatives to modernize workflows and reduce friction. 

• Serve as chief program lead for a high-visibility cross-functional initiative spanning Marketing, ZEDI (Data/IT), and Sales, with regular reporting. 

• Identify and remove barriers to progress while navigating competing functional priorities. 

 

Key Responsibilities 

• Lead multiple concurrent transformation initiatives from concept through execution, serving as the central orchestration point across senior leaders and functional stakeholders.  

• Oversee AI and automation transformation roadmap, including directing and coordinating the teams and partners responsible for implementing agentic AI solutions. This includes ensuring adoption, measurable impact, and integration with existing marketing systems and workflows. 

• Facilitate strategy sessions, decision forums, and executive discussions, ensuring alignment and follow-through of key cross-functional initiatives. 

• Establish structured governance forums, decision logs, and accountability frameworks to drive disciplined execution across matrixed teams. 

• Identify and mitigate cross-functional, operational, and technical risks and dependencies to maintain execution momentum. 

• Drive execution across a global, matrixed enterprise environment, influencing stakeholders at all levels including senior leadership. 

• Develop executive dashboards and deliver quarterly business reviews, providing ongoing progress updates to the CMO and key stakeholders.