Sr. Marketing Operations Manager

Why Work at Reputation?

• Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.

• We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022. 

• Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.

• Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.

• The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.

• Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.

• Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

• Our Mission: We exist to forge relationships between companies and communities.

The Sr. Marketing Operations Manager will play a crucial role in optimizing our marketing efforts and ensuring operational excellence across the board. This position requires a strategic thinker with a deep, tactical understanding of marketing automation platforms and a proven track record in techstack management, reporting, and analytics. You will be responsible for overseeing the marketing technology stack, improving marketing processes, and leveraging data to drive strategic decisions and improve marketing effectiveness.

You will report to the Sr. Director, Digital & Marketing Operations and work in close collaboration with your marketing counterparts in Growth, Digital and Product Marketing. Additionally, you will work cross-functionally with your counterparts in Revenue & Sales Operations and Business Systems in order to achieve success.

Responsibilities:

• Build, maintain, and administer marketing automation tools, HubSpot and 6Sense

• Manage data hygiene of accounts, leads and contacts in marketing automation and data enrichment platforms

• Work closely with the sales and marketing teams to ensure a smooth lead/contact transition by enhancing the lead scoring model and revenue lifecycle for improved lead quality and conversion rates

• Partner with Growth, Digital and Product Marketing stakeholders to define operations strategies that will enable additional marketing and activation channels

• Operationalize and maintain an account-centric strategy and revenue model within our current techstack

• Facilitate planning and coordination of Marketing efforts, campaigns, and activities to ensure projects meet established goals and KPIs, primarily using Asana as a project management tool

• Identify and establish scalable processes that ensure best practices in campaign and attribution

• Work closely with Marketing Leadership to ensure campaigns are reaching the right targeted audiences

• Optimize full-funnel conversion and health in partnership with the Sr. Director of Marketing Operations and Sales & Revenue Ops counterparts

• Create, monitor, and maintain Salesforce reports and dashboards, focusing on Opportunity Attribution level reporting across campaign tactics and pipeline stage velocity

• Measure, analyze, and report campaign performance to optimize future strategies and recommend necessary mid-campaign adjustments based on analysis

• Oversee the integration and management of the Market techstack, ensuring all systems are optimized for efficiency and effectiveness

• Maintain database health in partnership with Revenue/Sales Operations and Business Systems leaders

• Leverage automation and organizational functionalities in Salesforce, Hubspot, 6sense and other platforms

• Evaluate and implement new technologies to augment and optimize the GTM techstack in partnership with Revenue/Sales Operations

Requirements and Skills:

• Minimum of 7 years of experience in marketing operations, with a strong focus on marketing automation platforms (HubSpot and Marketo) and tech stack management

• Bachelor’s Degree or equivalent experience 

• Demonstrated expertise in reporting, analytics, and making data-driven decisions to improve marketing strategies and campaign performance

• Deep understanding of marketing attribution methodologies and ability to align