Sr. Lead, Business Analytics

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

Under Armour is searching for a uniquely skilled Senior Lead, Executive Insights & Analytics to join our Enterprise Data Management and Analytics (EDMA) team. This high-visibility, high-impact role will serve as the analytical engine for the Executive Leadership Team (ELT), including the CEO. You will synthesize key performance indicators across functions into a single source of truth—providing timely, digestible insights that drive clarity, action, and alignment at the top.

As part of the EDMA Community of Practice (COP), you’ll partner with analytics leaders across the company to design a coordinated cadence of reporting and analysis. You’ll also dive deep into the data yourself, drawing out trends and performance signals that help leadership understand what’s happening—and why.

 

Your Impact

• Design and execute a repeatable, company-wide executive insight delivery process, with a weekly cadence and a focus on clarity, relevance, and impact.
• Coordinate with analytics leaders (Director to SVP) across departments to identify critical KPIs, milestones, and performance signals aligned with business rhythms.
• Provide executive-level analytics summaries that distill complex, cross-functional data into focused insights, enabling the ELT and CEO to make faster, smarter strategic decisions.
• Conduct deep-dive analyses into operational and financial performance to uncover key drivers and trends, providing context around metrics when needed.
• Create executive-level dashboards and summaries using Tableau, with an emphasis on visual storytelling and simplicity.
• Maintain awareness of enterprise-wide data sources, ensuring your work reflects the most accurate and trusted information available across platforms.
• Support the broader EDM COP with best practices, data standards, and alignment across the analytics community.
• Serve as a thought-leader with an emphasis on innovation outside and inside your team while finding new ways to optimize and simplify UA’s reporting functions 

Qualifications

• Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
• 3+ years experience supporting or presenting to senior executives (ELT, C-suite).
• Advanced proficiency in Tableau, SQL, Snowflake, DBT—with hands-on experience creating dashboards and digging into data models.
• Experience with Power BI, Salesforce, Adobe Analytics, and Python for analysis and data integration.
• Background in data governance, storytelling, or management consulting.
• Familiarity with AI/ML tools and concepts, including how to apply generative AI or predictive analytics to enhance reporting, automate insight generation, or surface emerging trends.
• Strong understanding of retail and/or consumer goods industries, ideally within sports apparel.

Workplace Location

• Location: Fully Remote but must reside in the Baltimore, MD area
• Work Schedule: Fully Remote but must reside in the Baltimore, MD area
• Travel: IE- 5-10% of the year 

Relocation

• No relocation provided

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Base Compensation

 $119,419.20 - $164,201.40 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping