VP, Global Field Marketing (San Francisco, CA)

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: February 12, 2025

Anticipated Posting Close Date*: March 12, 2025

*Job posting may close early due to the volume of applicants.

Vice President, Global Field Marketing

The VP of Global Field Marketing will be a key driver in Fastly’s success by spearheading innovative marketing strategies that drive growth in both existing and new markets. You will partner closely with Sales leadership teams across each region to build and evolve marketing plans that drive pipeline for sales and acquire new customers for the business. You will lead a team of global marketers who are responsible for executing region-specific strategies and investment plans across Fastly’s markets worldwide.

Charter/Goals: 

• Drive growth in opportunities and pipeline for sales:
  • New customer acquisition
  • Existing customer expansions
• Customer Intimacy and Preference

What You’ll Do: 

• Develop and execute a comprehensive marketing strategy aligned with Fastly's overall business goals, and regional / segment market opportunities
• Identify market trends, customer needs, and competitive landscape to inform marketing strategies.
• Work closely with the Sales team and leadership to ensure marketing efforts convert into real opportunities down the funnel
• Build a sustainable, scalable, repeatable growth engine that will help accelerate Fastly’s business
• Lead and coach teams high performance teams across geographies
• Work closely with cross-functional teams, including marketing, sales, sales development, and product, to drive growth
• Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation. Collaborate with marketing operations and campaign management to conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
• Be the trusted voice of truth about what’s working in growth and what isn’t
• Understand and improve Fastly’s funnel and unlock additional opportunities to scale
• Establish key performance indicators (KPIs) that measure both marketing and sales effectiveness, providing regular reports on the overall impact on pipeline and bookings.
• Use data-driven insights to identify opportunities for improvement, optimize campaigns and processes for growth
• Develop and manage marketing budget, allocating resources effectively to maximize return on investment (ROI)

Team Specific Responsibilities: 

Field Marketing:

• Event engagement
  • in-person / virtual / hybrid
  • Fastly, partner and 3rd party events
  • Pre- and post-event GTM alignment
• ABM
  • marketing / SDR / sales integrated plays, aligned to biggest growth opportunities per target account
• Local demand generation

Growth Marketing:

• Collaborate with Marketing and Sales Operations to develop and execute growth plays
  • ICP + intent
  • Key decision maker career lifecycle tracking
  • Complementary technology partner plays
  • Competitive
• Creative experimentation, analytical optimization to increase ROI and LTV

What We’re Looking For: 

• 15 + years of experience leading growth marketing at multiple technology companies
• Proven experience in field marketing and growth marketing within the technology or cloud services industry
• Excellent leadership and team management skills, with a track record of building and motivating high-performing marketing teams located throughout North America, EMEA and APAC
• Exceptional communication and collaboration skills with the ability to work effectively across different departments and regions
• Demonstrated success in developing and executing marketing strategies that drove new customer acquisition and customer expansion in a high growth