Product Marketing Manager - Marine Division

Product Marketing Manager - Marine Division

About the Role:

Storable is looking for an experienced Product Marketing Manager with an entrepreneurial mindset to primarily build, execute, and continually refine the Go-to-Market (GTM) strategy for our Marine products. This role blends strategic thinking with tactical execution and incorporates responsibilities that span product operations, user adoption, crisis communications, customer enablement, and sales enablement.

Storable’s Marine business unit delivers a suite of tech solutions created to maximize business growth and manage day-to-day tasks for the marine industry. Our solutions cover all facets of marina management from slip inventory and customer management to service and fueling management to boat clubs and rentals reservations.

We’re seeking an intellectually curious product marketer who excels at translating market insights into actionable GTM strategies and thrives in managing both nascent and mature products. The ideal candidate will also demonstrate a steady and composed approach to high-pressure situations, paired with the determination to drive projects through to completion.

What you'll do every day:

Product Marketing

• Work closely with Product Management and our customer base to shape Marine products to drive market adoption.
• Design strategies to integrate the Marine products into the broader Storable brand without negatively impacting churn or bookings growth.
• Develop and execute comprehensive marketing plans that align with business goals and drive awareness, adoption, and retention of our Marine products including enablement documentation and training, as well as launch materials for the sales and client success teams. 
• Design strategies to integrate the Marine products into the broader Storable brand, ensuring a positive impact on retention and bookings growth.
• Establish a deep understanding of the target personas necessary to drive bookings and continued product adoption.
• Collaborate with stakeholders across product, sales, and marketing to design and execute the GTM strategy, continuously iterating based on market feedback and bookings results
• Provide insights and recommendations on pricing and packaging strategies by analyzing market trends, competitive offerings, and win/loss data to identify key opportunities for optimization and differentiation. Collaborate with product management and sales teams to refine pricing models that maximize customer value and drive market adoption.
• Identify competitive and alternative offerings in the market and assess their strengths and weaknesses. Develop a strategy to succeed against the competition to include battlecards, sales enablement and training materials. 
• Collaborate with our software partners to understand how our customers use their products in conjunction with our own. Develop customer facing Marketing Materials related to our Partnerships and associated APIs.
• Develop and execute go-to-market strategies tailored for international markets, including understanding regional customer needs, market dynamics, and competitive landscapes. Collaborate with cross-functional teams to adapt product positioning, messaging, and pricing strategies to ensure successful market entry and growth in key international regions.

Product Operations

• Partner with Product Management to create and maintain clear, accurate, and accessible help articles, release notes, and product documentation that support customer adoption and satisfaction.
• Manage crisis communication plans, ensuring timely and effective internal and external messaging during unexpected product incidents or outages.
• Own the execution and quality control of customer-facing communication for product updates, including release notifications and critical announcements.

General Marketing and Collaboration

• Work collaboratively with cross-functional teams, including product management, sales, customer success, and finance, to design and execute integrated GTM strategies that drive growth and adoption for new features, aligning marketing initiatives with overall business objectives.
• Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions.
• Collaborate closely with Product Managers to understand product features, benefits, and competitive advantages, building compelling launch strategies for new features.
• Create high-quality marketing collateral, including slide decks, one-pagers, eBooks, videos, and webinars, ensuring consistency in m