Senior Associate, Planning

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Sony, and General Mills. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

• Fearless: We bring our authentic selves to work and put our whole selves into the work 
• Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  
• Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  
• Unified: We band together to accomplish what we could not otherwise do alone  
• Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

We are looking for dynamic, best-in-class talent for a major theatrical/home entertainment/television account. The Senior Associate, Planning plays a crucial role in the development and day-to-day stewardship of media plans in accordance with the strategies developed. This opportunity will continue to propel your career in media, providing a platform to collaborate with a leading consumer brand. 

Responsibilities

• Create integrated, holistic media plans across all channels, including TV, Digital, Outdoor, Radio, Print, etc.
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data as well as strategic analysis of campaigns
• Evaluate media proposals and create recommendations that ensure marketing and media objectives are being met
• Effectively negotiate digital proposals with partners
• Build and maintain strong working relationships with team members, clients, vendors, and publishers to ensure an effective creation and implementation of campaigns
• Create competitive analysis of entertainment marketplace on a frequent basis with strategic insights included
• Assist in financial and billing process; entering in contracts and tracking budgets on a weekly, monthly and quarterly basis
• Mentor Associates and provide opportunities for continued growth and advancement
• Accommodate ad hoc responsibilities and evolving job duties

Required Skills & Experience

• 1+ year(s) of media planning experience
• Strong written, verbal communication, negotiation, and presentation skills
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills & Experience

• Ability to work effectively cross functionally and maintain strong professional relationships with clients, internal teams, and other various outside vendors
• Ability to effectively multi-task competing priorities and projects through time management and organization
• Ability to work in a fast-paced, everchanging environment
• Strong quantitative skills, including analytical abilities
• Passion for entertainment marketplace and content (movies, streaming, TV, etc.)

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