Marketing Research Analyst, Lead

Consults with internal clients to identify appropriate research strategies. Assists Market Research Head with all phases of Bloomberg Industry Group’s market research activities in support of marketing initiatives and operations.

Primary Responsibilities: 

• Consults with internal clients to translate internal client business challenges, objectives and goal into research objectives. 

• Primary researcher for an assigned business unit. 

• Meets with internal clients to translate internal client business objectives into research objectives. 

• For projects conducted internally, conducts all phases of primary quantitative and qualitative research projects, including questionnaire/discussion guide design, sample selection, sampling design, data collection, data processing, and data analysis using statistical inference. 

• Develops research implications and action plans in collaboration with research requestors; creates and delivers reports and presentations, and present research findings and implications to internal stakeholders. 

• Assigned/manages the most complex research projects. 

• For projects using external research vendors, develops RFPs, vendor selection, coordinates questionnaire design, data collection, data processing, and other market research project-related activities with outside research suppliers.  

• Assists, trains, and guides less experienced staff members in the more complex aspects of their work. 

• Serves as resource to others in the unit. 

• Keeps up with trends in both marketing research as well as the information services industry. 

• Ensures that corporate and other applicable policies, procedures, and schedules are followed. 

• Researches, learns and introduces new/innovative research approaches. 

• Actively contributes to increasing the productivity of the team. 

• Participates in special projects and performs other duties as assigned. 

Job Requirements: 

• Excellent quantitative and qualitative research skills, including proficiency in conducting one-on-one interviews, online discussion boards, and in-person focus groups. 

• Advanced business math skills as necessary to read and create graphs, develop formulas, calculate, analyze, and interpret statistics. 

• Excellent analytical skills, including the ability to analyze market, sales, and other statistical data using SPSS, MS Excel, or other statistical software packages. 

• Ability to perform advanced research that involves interpretation and analysis from a variety of sources, including sources and/or data that need to be developed. 

• Excellent verbal and business report writing and communication skills; ability to “tell the story”; summarizing key insights gained and formulating actionable business implications. 

• Strong organizational, interpersonal, change management, collaboration, and project management skills.  

• Must have working knowledge of Microsoft office, and online survey tools – knowledge of Qualtrics, a plus. 

• Either client or supplier-side experience, B2B research experience a plus. 

• Knowledge of relevant markets, products and services, marketing strategies, competitive environment, pricing policies, sales strategies, promotional policies, and other issues in the information services industry. 

• Ability to customize and pres