Director of Marketing

Heartbeat Health is the leading virtual-first cardiovascular care company in the country, providing patients with convenient, high-quality heart care through a combination of telemedicine, diagnostics, and virtual care programs. By leveraging real-time data and AI-powered insights, Heartbeat Health empowers providers and patients with personalized treatment plans, reducing hospitalizations and improving long-term heart health outcomes. Heartbeat Health is redefining how cardiovascular care is delivered in the digital age, led by our medical group of cardiologists, advanced practitioners, nurses, and care coordinators.
We are seeking a strategic, metrics-driven Director of Marketing to lead brand, demand generation, events, and corporate communications. This role combines strategic marketing leadership (positioning, segmentation, value props) with hands-on execution across sales enablement, partner marketing, strategic account management to win contracts, specifically attuned to payers and at‑risk provider groups. This position reports to the Chief Growth Officer and builds a high‑performing marketing team that partners closely with Strategic Account Management, Operations, Clinical, Product/Development, and Finance. This leader will own the marketing-to-revenue motion, working to bring clinical and product differentiation into measurable pipeline opportunities, while ensuring consistent, trusted communications for external audiences and internal stakeholders.

About the Role:

• Growth & Demand Generation
• Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization


• Conference and Brand Awareness
• Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets;
• Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution) as well as speaker placement, booth experience, lead capture and qualification, onsite meeting coordination, and post-event nurture and updates within CRM
• Lead capture workflows, qualification criteria, and integration into CRM for any marketing related campaigns
• Post‑event reporting: ROI analysis, pipeline attribution, and recommendations


• External Communications, Collateral & PR
• Ownership of the collateral library: creation, version control, compliance review, and distribution
• Lead media relations, analyst relations, management of external marketing agencies and collaboration with external partners.
• Collect, measure, and report on earned coverage and impact
• Manage applications and submissions for industry awards, nominations, etc.
• Rapid‑response collateral creation for sales, clinical, and executive teams


• Growth Presentations, Sales/Acct Enablement & Internal Comms & Internal Marketing needs
• Work with Senior Designer to create sales-ready assets (decks, case studies, battle cards), align launches with GTM, and run executive/board communications and internal marketing to support adoption and retention.
• Work with internal stakeholders such as leaders of Strategic/Growth Accounts, and other leaders across various teams, in addition to Executive Leadership and HR to ensure that welcome kits, branded materials for client/member engagement and other team member materials, gifts, investor gift baskets, and any other logo’d/package material needs are handled and managed with input from business stake holder
• Ownership of existing and any new standardized presentation/sales templates for provider, payer, and member audiences including development of segmented messaging frameworks for:


• Providers (leveraging existing clinical workflow documents, outcomes data, white papers and clinical documents)
• Health Plans (ROI, utilization, quality measures, risk adjustment)
• Members (engagement, trust, ease of use, education videos/materials)


• Creation of tailored content journeys for each audience
• Ability to translate clinical and operational outcomes into compelling narratives for each segment
• Compliance‑aligned messaging for regulated audiences


• Marketing Analytics, SEO, Reporting
• Manage SEO activities, Google Analytics, Constant Contact and Salesforce CRM metrics for marketing. 
• Establish a testing roadmap and attribution model; own marketing KPIs, dashboarding, and integration with CRM/Revenue systems to prove marketing influenc