Brand & Category Associate Manager

Why Join Us? It's More Than a Job in Retail, It's Your Story.

At Public Group, we believe in the power of our people in a sustainable way. That's why we're not just focused on what you do, but who you become. We're committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to leave your mark in our story!

Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society.

Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr.

As a Brand & Category Associate Manager, you will be at the heart of our marketing strategy. You will act as the bridge between commercial objectives and creative execution, ensuring that your assigned categories grow through impactful, 360° communication. We are looking for a strategic thinker with a "can-do" attitude who can manage complex projects from brief to final report. 

Key Responsibilities: 

·        360° Briefing & Execution: Lead creative briefs for TVC, Digital (Social, Newsletters, Site Banners), Print, and In-store assets, ensuring seamless execution across all communication channels. 

·        Assigned Categories’ Growth: Drive the performance and growth of assigned categories through strategic marketing initiatives and integrated brand campaigns aligned with business objectives. 

·        Market & Consumer Insights: Monitor competition and leverage global and local consumer insights and market trends to identify opportunities and support strategic decision-making. 

·        Supplier & Partner Coordination: Maintain daily communication with suppliers and external partners to ensure effective coordination and successful implementation of promotional activities. 

·        Cross-functional Collaboration: Work closely with internal teams (Commercial, Trade Marketing, Digital Marketing, PR) to achieve optimal results through strong collaboration and synergies. 

·        Innovation & Idea Generation: Proactively develop and propose innovative ideas that enhance brand visibility and category performance. 

·        Marketing Planning & Budgeting: Contribute to the development of the annual marketing plan and budget, aligned with overall business objectives. 

Required Qualifications: 

·        3-5 years of experience in Brand Management, Category Marketing, or Account Management (Retail experience is a strong plus). 

·        University degree in Marketing, Communications, or Business Administration. 

·        Proven experience in managing both digital and offline communication channels.  

·        Good communication & interpersonal skills 

·        Exceptional organizational skills with the ability to handle multiple deadlines simultaneously. 

·        Excellent command of English and Greek; strong presentation skills. 

·        Fulfilled military service (for men) 

Desired Qualifications: 

·        Master's degree 

·        Ability to translate insights into actions 

·        Flexibility & adaptability 

·        Team spirit and cross functional collaboration skills 

What we offer:

•  💼 Competitive compensation & benefits package
• 💰 Performance-based bonus scheme
• 🧑‍⚕️ Comprehensive life & health insurance
• 🏡 Flexible hybrid working model – to support your work-life balance
• 🧡 Psychological support via a professional helpline for you and your family
• 🚀 Career growth opportunities in a role that evolves with you
• 🎉 Valuable experience in a well-known and fast-growing organization
• 📚 Continuous learning and upskilling throu