Brand Ambassador / Brand Integration Manager B2C & B2B (d/f/m) Transactional Services

<h3>Company Description</h3><p>Founded in 1996, <strong>mobile.de</strong> disrupted the status quo of buying and selling cars with the first online vehicle marketplace, driven by the idea to create something new. As a driver of change for growth and innovation, we became more than just a platform. We are an ecosystem of skilled and entrepreneurially minded people, a community to unite sellers and buyers. As the No 1 marketplace in Germany we closely cooperate with a powerful network of around 42,000 dealers and connect them with almost 17 million unique users per month. </p><p><strong>Mobile.de is part of Adevinta</strong>: a global online classifieds specialist and <a href="https://gbr01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.adevinta.com%2Fstories%2Farticles%2Fadevinta-recognised-as-sustainability-leader-in-the-djsi-index-europe&amp;data=04%7C01%7Crobsmit%40eclassifiedsgroup.com%7Cfbee1cc64d57485d21ec08d9ba34098b%7Ccb74f5bf7c394f9c9b4d2bb0cde3e36a%7C0%7C0%7C637745554916038900%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=YEPnPovcYQHNMas2ymkFIcnjAUFumMDBfc%2FAxWgDzWo%3D&amp;reserved=0">sustainability leader</a> with 40+ products in 15 countries.</p><h3>Job Description</h3><p>As an important part of our brand marketing team, we are looking for a brand Integration Manager for our Transactional Services (leasing and online buying). If you are a brand expert with a growth mindset and experienced in being the brand ambassador in a growth driven and fast scaling business unit, we’d love to hear from you to become a part of our brand marketing team.</p><p><strong>Your Role:</strong></p><ul><li>You will be the brand consultant and part of the x-functional transactional products teams "leasing" and "online buying"</li><li>You will be partner of product, tech, UX, sales, other marketing functions and business development colleagues working on the integration of key initiatives to establish mobile.de as top of mind brand when it comes to vehicle leasing and online buying for consumers and our dealers</li><li>You will be a sparring partner to evaluate business cases from brand point of view </li><li>You create holistic and cohesive brand &amp; UX guidelines (in collaboration with UX and product) and ensure that our leasing and online buying product development is in line with the guidelines</li><li>You will support to roll-out new offerings strategically and visually amplifying our core business through check how does a new product match our brand architecture and leading the development of namings, insight-based key messages, creative communication concepts</li><li>You will help to use and increase the existing strength of our brand for the launch and implementation of new TRX offerings</li><li>You are responsible for a seamless, distinct and cohesive brand and product user experience on all touchpoints. This includes brand fit, physical availability of our products (visibility on all devices) and seamless user experience (design, tone, and positioning of product is aligned across all touchpoints so we speak with one voice)</li><li>You will be a brand ambassador and help to create internally x-departmental a common understanding of our brand <a href="http://mobile.de">mobile.de</a> (what does <a href="http://m.de">m.de</a> stand for and what's our goal, what’s our strategy, CI, personality and purpose)</li><li>You will drive awareness for our leasing and online buying businesses<ul><li>In collaboration with head of brand: develop B2C brand campaign strategies for our leasing and online buying businesses</li><li>In collaboration with our acquisition team: execute B2C brand activation campaigns</li></ul></li></ul><h3>Qualifications</h3><ul><li>Several years of professional experience in marketing with proven know-how and track record in developing and implementing brand CI and brand positioning projects  </li><li>Ideally experience in B2B marketing</li><li>The words “brand cohesion”, “brand integration” and “cross functional work” sound familiar to you</li><li>You are familiar with agile and matrix organisations and working in a fast-paced dynamic environment, you have excellent capability to react to project adjustments and alterations including flexibility in times of change</li><li>Strong empathic skills and very experienced in stakeholder management across the whole organisation, especially with product and tech and UX colleagues</li><li>You are excellent at leading cross-functional projects and partners</li><li>Experience in leading external service providers and agencies</li><li>Initiative, flexibility and a high level of passion</li><li>You have a strong analytical and strategic mindset</li><li>You have excellent communication skills and present complex issues in a simple manner</li><li><strong>You are fully fluent in German and English</strong></li><li>Completed degree, ideally business administration with a focus on marketing or pr