Global Content Manager - Lingo Biowearables

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

Meet Lingo

At Lingo, we believe in an entrepreneurial and collaborative approach to the design of adaptive experiences that capture the imagination and make the world healthier and happier.

The Opportunity 

Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.

This Global Content Manager position works out of Alameda (CA) location.

What you do:

The Content Manager will be responsible for executing and overseeing the development of content for Lingo. You will develop product and marketing content with a customer-centric mindset. Your mission is to deliver high quality, delightful and engaging content from concept to production and storytelling through a wide range of digital formats. You will identify and collaborate with various resources including customers, influencers, partners and freelancers to create content in a multitude of different formats (video, graphics, data visualization, app and website). You will ensure all content produced is on-brand, consistent in terms of style, quality, and tone of voice and passes scientific, regulatory and legal reviews. You will work with a team of content creators and freelancers. help them execute the content strategy and ensure that the team knows with accurate detail what they are expected to create. You have experience developing marketing and/or product content in a fast-changing consumer tech environment.

Key responsibilities and accountability

·    Develop and execute the content strategy to drive awareness, differentiation, engagement and retention for Lingo

·    Track KPIs to ensure continuous improvement and effectiveness of content against business goals

·    Stay abreast of latest industry-related topics and trends to identify new customers’ needs and expectations

·    Conduct keyword research and use SEO guidelines to optimize content

·    Collaborate with cross functional partners to develop insights, design, product owners, data science, clinical and other experts for content creation, and coordinate with brand, marketing, PR and other functions to leverage synergies

Pivotal experience and expertise

•    5+ years' experience
•     Creative thinking mindset in fast-evolving technology environments
•   Strong understanding of user expectations, industry trends and research methodologies
•     Relevant experience in content creation
•     A bachelor's or higher degree in arts, education, languages, sociology, psychology or any related fields
•     Remote team management
• Proficient in Contentful and AEM

Apply Now
 

·        Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. 
 

Learn more about our health and wellness benefits, which provi