Vice President, Brand Marketing

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io.

We are seeking a dynamic and experienced Vice President of Brand Marketing to join our talent Marketing team. You will be responsible for taking Gong’s brand to the next level and developing and executing a comprehensive brand strategy that positions Gong as a leader in the B2B technology sector. This role requires a visionary leader with a proven track record in brand management, strategic marketing, and team leadership.

RESPONSIBILITIES

• Brand strategy development:
  • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
  • Use data-driven insights to inform branding and marketing strategies.
  • Identify opportunities for brand growth and market expansion.
  • Develop and implement a holistic brand strategy that aligns with the company strategy, business priorities, and corporate positioning.
  • Lead the creation of a compelling brand narrative that resonates with our target audience and differentiates us from competitors.

• Brand identity creation and implementation:
  
  • Lead the development and refinement of a cohesive brand identity that embodies the company’s mission, vision, and value proposition.
  • Define and articulate the brand's personality, tone, and voice
  • Create and maintain brand guidelines that include standards for logo usage, color palettes, typography, imagery, and other visual elements.
  • Oversee the design and implementation of visual systems that effectively communicate the brand's identity and enhance brand recognition.
  • Ensure consistent brand messaging and execution across all channels, programs, and assets, including marketing collateral, sales tools, videos, website, digital, social, events, demand gen, field marketing.

• Event planning and execution:
  
  • Develop and implement a comprehensive event strategy that aligns with the company's overall marketing goals and brand objectives.
  • Lead the creation of innovative and engaging event concepts that capture the essence of the brand and resonate with the target audience.
  • Identify key industry events, conferences, trade shows, and company-hosted events that provide opportunities for brand promotion and lead generation.
  • Establish clear objectives, KPIs, and success metrics for each event to ensure alignment with business goals and effective measurement of ROI.
  • Oversee the design and production of event materials, including signage, presentations, booths, and promotional items, ensuring consistency with brand guidelines.
  • Collaborate with internal and external teams to develop compelling content, programming and guidelines for events, including first-party and third-party events, roadshows, and field marketing events.

• Customer advocacy and marketing:
  
  • Build and nurture a community of brand advocates by identifying and engaging with key customers who can act as brand ambassadors.
  • Develop and manage a customer advocacy program, including customer testimonials, case studies, and video assets.
  • Organize and host customer-focused events, webinars, and user groups to foster community and deepen customer relationships.

• Team leadership and development:
  
  • Lead and mentor a high-performing brand marketing team, fostering a culture of creativity and innovation.
  • Provide strategic direction and guidance to team members, ensuring alignment with overall marketing goals.
  • Invest in the professional growth and development of team members.

• Collaboration and cross-functional partnership:
  
  • Work closely with product, sales, and customer success teams to ensure brand consistency and alignment with business objectives.
  • Partner with executive leadership to communicate brand vision and strategy across the organization.
  • Engage with external partners, agencies, and vendors to enhance brand initiatives.

• Brand performance and reporting:
  
  • Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.
  • Continuously refine and improve branding strategies based on performance metrics and fee