At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking a Brand & Integrated Marketing Lead, a pivotal role responsible for deeply understanding our customers and product, crafting clear marketing strategies, and leading impactful campaigns and activations. You will identify key moments on our calendar and roadmap, seamlessly stitching together our efforts across audiences, product lines, and teams.This is a highly strategic role that will require cross-functional partnership with the executive leadership team, marketing leadership, Sales and Product teams. This role will be responsible for defining our integrated marketing campaigns throughout the year and help deliver new brand campaigns in the market. This individual will play a critical role in the success and growth of the Webflow brand.

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in: Creative, Content, Growth, Product Marketing, Sales, Community & our Executive team.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent 
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $179,000 - $251,500
    • Zone B: $168,000 - $236,500
    • Zone C: $157,000 - $221,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Director, Brand & Product Marketing. 

As a Brand & Integrated Marketing Lead, you’ll … 

• Be responsible for identifying our key marketing campaigns throughout the year and partner closely with marketing leadership on bringing those campaigns to life.
• Develop and implement a cohesive integrated marketing strategy that aligns with Webflow’s mission and business goals, enhancing brand recognition and customer loyalty.
• Own the Webflow brand narrative and positioning. Ensure consistency in messaging and visual identity across all platforms and marketing initiatives.
• Develop comprehensive, integrated strategies that drive growth, shift brand perceptions, and stitch all of our marketing efforts together in a cohesive plan and roadmap.
• Work closely with Creative and production teams to write and elevate briefs, guide the process, and bring campaign ideas to life.
• Build, mentor, and lead a high-performing team. Foster a culture of creativity, collaboration, and accountability to deliver impactful initiatives across marketing. 
• Lead the ideation, execution, and optimization of multi-channel marketing campaigns that drive user acquisition, engagement, and retention, partnering closely with teams such as digital, social, content, comms, customer marketing and events marketing.
• Partner closely with executive leadership across the business during the planning process to build the broader marketing strategy.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Brand & Integrated Marketing Lead  if you:

• Have 8+ years of marketing experience including 5+ years of integrated, brand, or campaign marketing experience.
• Have a deep interest in web development, Webflow’s mission, our products and our customers.
• Are customer-oriented, strategic, and creative, you excel at connecting dots, bringing people together, and telling cohesive customer stories. As an exceptional communicator and master storyteller, you can distill dynamic insights and complex information into concise, actionable recommendations.