Brand Category Lead

Position Title: Brand Category Lead

Job Grade: GG15

 

Job summary:

Develops overall category plan by identifying the opportunities, formulating strategies and implementing programs to achieve sales target, CMAB, and market share objectives within the appropriate P&L commitment. Manages brand-related programs for the seamless, holistic ABO/Customer experience  and brand equity building to strengthen awareness,, activation, buyer growth and community- building activities of ABO and customers.

 

Responsibilities:

1. Strategic Marketing / ABO-Customer Brand Experience

• Develop strategies and execute programs for the overall ABO brand experience
• Engagement of ABOs to the Amway Brand Experience through events, activities and campaigns which will support/result to ABO activation, brand loyalty and buyer renewal
• Coordinates with Experience Manager & Specialist and other bucket heads and teams for conceptualization, execution and/or review of Brand Experience programs.

 

2. Product Marketing

• Develops brand architecture for product as well as plan out brand life cycle of existing and new products
• Identifies and evaluates business opportunities for product/brand growth using market research, analysis and competitive market intelligence.
• Oversees implementation of proper branding execution (image and message) in online and offline materials, activities/events and other programs including sponsorship, press releases/com, ATL and BTL and brand building efforts
• Manages the assigned budget and effectively utilize resources to gain a positive ROI and CMAB.
• For new products, coordinates with Research & Development, CMI/Analytics, Forecasting, Supply Chain and procurement teams for formulation and packaging requirements
• Prepares timelines for pre, launch, follow-up activities of new products

 

 

3. Product Training

• Participates in exhibits, end-user presentations, and other similar events by presenting the assigned product line/s. Develops presentation scripts and materials and coordinates additional personnel in the presentation or demonstration.
• Develops and implements product demonstration, training programs, printed materials and other projects. Evaluates the effectiveness of training and recommends improvements.
• Responds to product-related informational requests from internal and external departments/personnel and se