VP, Creative Services

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

 At Warner Chappell Music (WCM) -the global music publishing arm of Warner Music Group (WMG) - we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service-oriented mindset and have a passion for looking after our songwriters.

Job Title: VP, Creative Services

A little bit about our team:  

Creative Services is a global department committed to amplifying our songwriters, catalogs and songs, connecting them to culture and the next generation of fans. We drive engagement and build legacy through creative digital strategy, marketing, content creation, brand partnerships and through the creation of new versions (via covers, samples and more). Creative Services develops and executes campaigns and projects with strategic partners that keeps our songs at the center of culture across all media platforms. We work with hit songwriters and dive deep into our legendary catalog, sharing their incredible stories with the world and providing new opportunities for their songs including new cover creation, interpolations, and sampling.

Your role:

Lead the marketing and brand partnerships pillar for Warner Chappell's Creative Services department. This role balances high-level strategic planning with hands-on execution management and integrated team collaboration, ensuring CS delivers maximum value to writers and catalogs through data-driven prioritization and cross-functional collaboration across all CS pillars (marketing, creative digital strategy, IP development and special projects, new versions (samples, interpolations and more).

Here you’ll get to:

• Lead the marketing cohort including coordination across global markets (local franchising of services, ambassador coordination, priority harvesting and weekly  triage).

• Standardize the marketing process globally including establishing goals and ROI expectations, campaign development, execution, and case studies with clear takeaways.

• Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue expectations.

• Develop high impact capabilities at a local level,  that can be executed with limited resources as a way to support writer/catalog needs around the world. 

• Ensure local teams are coordinated across campaigns and activations.

• Ensure proper capacity planning and resource allocation across marketing team including local market ambassadors.

• Support local CS ambassadors on team processes, tools, best practices, and execution standards focused on culturally relevant activations that add value for each market.