Temporary Associate Director, Mobile App Marketing

Company Description

• This role is temporary until June 2024, with the possibility of conversion to permanent.
• The candidate must be available for 40 hours per week during business hours.
• This role is remote.
• The ideal candidate has Mobile App experience, with extensive knowledge in ASO, ASA, GAC, UAC, and others.
• Ad agency background is a MUST!

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, we combine Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Carat is consistently ranked the #1 media agency in the world with over 10,000 experts, operating across 190+ offices in 135+ countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. We are privileged to work with some of the most storied and innovative brands in the world.

Job Description

We are looking for someone to develop and lead best in class strategies and management of Mobile and App based performance marketing accounts. You will report to the Director of Mobile App, and you will provide leadership across the business and liaise with other channels and cross-functional teams to ensure an integrated response to mobile and app marketing objectives. You will have demonstrated skills and hands-on experience scaling mobile app growth. This role requires experience running multi-channel app campaigns with a relentless analytical rigor, ability to connect objectives to business results and curiosity to pursue client growth.

Key Responsibilities:

• Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.
• Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.
• Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, as well as paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, utilizing audience and device targeting, remarketing, conversion tracking, display, and other tactics.
• Track and measure campaign success, providing performance reporting and analysis on all mobile marketing campaigns, relentlessly iterating to optimize performance and results based on data and insights
• Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.

Qualifications

• 4-6+ years of experience with significant portion of time dedicated to managing Mobile App performance marketing campaigns
• Proven track record of delivering significant customer acquisition growth and optimization across all key mobile app metrics.
• Exceptional knowledge of Mobile App space, performance marketing, market development and trends
• Deep understanding of how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution
• Hands-on experience with leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower and/or others
• Broad range of experience managing across verticals and direct response/branded campaigns

Additional Information

The anticipated hourly pay range for this position is $44- $72/hour. Hourly pay rate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits: Eligible for Paid Holidays and Sick and Safe Time Off for the Temporary portion, and full benefits once converted to permanent, including but not limited to Medical, Vision, Dental, 401K, Flexible PTO, and more!

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our peo